A Quote by Tony Hale
I always admire people who do commercials because they have to put together a beginning, a middle, and an end in 30 seconds.
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I like to shoot scenes where I can see the beginning, middle and end of the entire scene. But, when you edit a movie together, you can just cut right into the middle. You don't need to see them walk into the room and put their jacket on the chair. There's always a lot of shoe leather that you can remove.
In the middle 1970s an astronomer I admire put together a modest manifesto called "Objections to Astrology" and asked me to endorse it. I struggled with his wording, and in the end found myself unable to sign, not because I thought astrology has any validity whatever, but because I felt (and still feel) that the tone of the statement was authoritarian.
I just use all the skills that I learned in film school, and I just incorporate them into my sketches. People don't realize that, with a story, there has to be a beginning, middle and end. There has to be a problem and a resolution. Just because it's six seconds doesn't mean it's not a story.
Man no longer lives in the beginning--he has lost the beginning. Now he finds he is in the middle, knowing neither the end nor the beginning, and yet knowing that he is in the middle, coming from the beginning and going towards the end. He sees that his life is determined by these two facets, of which he knows only that he does not know them
You realize time isn't just a period that you tell a story within - it becomes a major character in the film. There is no beginning, middle, end because there is always stuff beginning and ending simultaneously.
Commercials certainly pay more than films. I was pleasantly surprised at the profitability of commercials when I did my first ad for a popular soap brand years ago. I was paid a huge amount of money for a mere 30 seconds of screen presence. After that, ads have been a regular feature in my career.
People see me for 30 seconds at a time, and they see someone who's got a hair and make-up team that put them together, and they're looking all right in the world, but it's not.
Same thing, like my commercials are often times really funny because I tend to find 30 seconds is a really good amount of time to tell a joke.
I always loved rock guitar. I just never put it together that that's what I'd end up doing. I had no aspirations to be a musician, but I picked up a guitar for two seconds and haven't put it down since.
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
The strange thing about the apocalypse is that it's uneven. For some people, it goes one way and for others another way, so that there's always this shifting relation to the narrative of the disaster. Sometimes apocalypses are just structural fictions, and sometimes they're real. Sometimes a narrative requires an end - the fact that the beginning was always leading somewhere becomes clear at the end. There's an idea that we're always in the middle, but we posit this apocalyptic end in order to also be able to project into the past or the beginning. I think that's true and false.
The Bush campaign for re-election has officially begun. They're actually running television commercials. Have you seen any of the television commercials? In one of the commercials, you see George Bush for thirty seconds. In another commercial, you get to see George Bush for sixty seconds - kind of like his stint in the National Guard.
I only watch the last 40 seconds. Watching a whole marathon over time, the beginning, middle and end look very slow. I want to see action! I can't help it.
I used my daughter's crayons for each main character. One end of the wallpaper was the beginning of the story, and the other end was the end, and then there was all that middle part, which was the middle.
Every time you jump to another format in the 'picture business,' meaning film, television, commercials, the people in the other format go, 'Ah, yeah, you made a lot of features, but you don't know how to do TV' or the commercial people go, 'Oh, you can't do 30 seconds.'
I let myself go at the beginning and write with an easy mind, but by the time I get to the middle I begin to grow timid and to fear my story will be too long. . .That is why the beginning of my stories is always very promising and looks as though I were starting on a novel, and the middle is huddled and timid, and the end is...like fireworks.
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