A Quote by Tony Hsieh

To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.
Life is not easy for any of us. But what of that? We must have perseverance and above all confidence in ourselves. We must believe that we are gifted for something, and that this thing, at whatever cost, must be attained.
Life is not easy for any of us. But what of that? We must have perseverance and above all confidence in ourselves. We must believe that we are gifted for something and that this thing must be attained.
If you want to create something that's worth doing you have to self-edit from the get-go. You really must be careful and selective with whom you work, you must constantly ask yourself the hard questions about your art, and you must set a nearly unattainable standard for yourself.
If I want to understand something, I must observe, I must not criticize, I must not condemn, I must not pursue it as pleasure or avoid it as non-pleasure. There must merely be the silent observation of a fact.
Living is no laughing matter: you must live with great seriousness like a squirrel for example - I mean without looking for something beyond and above living, I mean living must be your whole occupation.
Whatever professes to benefit by pleasing must please at once. The pleasures of the mind imply something sudden and unexpected; that which elevates must always surprise.
Above all, artists must not be only in art galleries or museums - they must be present in all possible activities. The artist must be the sponsor of thought in whatever endeavor people take on, at every level.
Honor means that a man is not exceptional; fame, that he is. Fame is something which must be won; honor, only something which must not be lost.
Man must cast out of himself everything which separates him from God. He must will to live the divine life, and he must rise above all moral temptations; he must forsake every course of action that is not in accord with his highest ideals.
The little black dress must be luxurious, rich, sensual, diaphanous, exotic, severe, lush, demure, demanding, frivolous, amusing, and it must linger in memory, but above all, it must be simple and little and black.
There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
The only way out [of international dictatorship] is to place international law above governments, which means [...] that there must be a parliament for making it, and that parliament must be constituted by means of worldwide elections in which all nations will take part.
There must be something solemn, serious, and tender about any attitude which we denominate religious. If glad, it must not grin or snicker; if sad, it must not scream or curse.
Every time I must find something to do that will look like something a little beyond my capabilities.
There must be something beyond slaughter and barbarism to support the existence of mankind and we must all help search for it.
... if a person is to be unconventional, he must be amusing or he is intolerable: for, in the nature of the case, he guarantees you nothing but amusement. He does not guarantee you any of the little amenities by which society has assured itself that, if it must go to sleep, it will at least sleep in a comfortable chair.
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