A Quote by Tony Hsieh

A great brand is a story that never stops unfolding. — © Tony Hsieh
A great brand is a story that never stops unfolding.
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
Your brand is a story unfolding across all customer touch points.
A great brand is a story that's never completely told.
Broadcasting golf is not like broadcasting baseball or football. You see the ball and the action through your own eyes. The story is unfolding in front of you. In golf, the story is unfolding here and there and everywhere. As the guy in the broadcast tower, you're getting it all on screens and from reporters in the field. It's a tricky business.
Toy Story 3 is so besotted with brand names and product-placement that it stops being about the innocent pleasures of imagination -- the usefulness of toys -- and strictly celebrates consumerism.
The history of Israel and Judaism is the unfolding of the meaning of this story. It's retelling is never finished and will not be until the Kingdom.
Every great brand is like a great story.
I had to be reminded that the guitar is infinite. It never stops teaching you, it never stops being difficult; there's an unlimited amount of things to learn, and you'll never master it.
If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
The clock never stops, never stops, never waits. We're growing old. It's getting late.
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.
Starting a band is the easy part. Once you've formed the band, you have to tell a story, and that story requires songs. And not just good songs, but great songs. After a while, great songs won't do - they have to be the best. Success doesn't make it any easier. Each time I start a new record, it's a brand-new search.
Great brand, no resume - no problem. Great resume, no brand? Welcome to position #347 of the stack of five hundred equally great resumes
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
In meditation the mind stops, thought ceases. When thought stops, the world stops. When the world stops, perception stops. When perception stops, the sense of "I" as a perceiver falls away.
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