A Quote by Tony Hsieh
What’s the best way to build a brand for the long term? In a word: culture.
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The most important thing that a company can do in the midst of this economic turmoil is to not lose sight of the long-term perspective. Don't confuse the short-term crises with the long-term trends. Amidst all of these short-term change are some fundamental structural transformations happening in the economy, and the best way to stay in business is to not allow the short-term distractions to cause you to ignore what is happening in the long term.
I don't believe that if you are going to build a long-term, sustainable brand that you can chop up every component part and expect everyone to have a perfect P&L.
You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network.
As a responsible consumer brand, we have not just built for the short term, but build for longer-term relationships.
In the same way we have a long-term plan for building roads, we have to have a long term plan to build transit.
In the short term, it absolutely feels devastating to break a bond of friendship. In the long term, it is the best possible thing. You're actually doing something noble and good if you do it in the right way. You can leave them with, "I wish you the best, but I have to take care of myself." Or you don't have to wish them the best. It's okay if you don't. Maybe they don't deserve the best. That's not up to you to decide. You not wishing someone the best is not going to make anyone's life not the best.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
'WASP' is the only ethnic term that is in fact a term of class, apart from redneck, which is another word for the same group but who are in the lower social strata, so it's inexplicably tied up with social standing and culture and history in a way that the other hyphenations just are not.
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.
Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
The way to build long-term returns is through preservation of capital and home runs.
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.
The key to long term success in the marketplace is to build relationships & acquire leadership skills that can build great teams.
But it may be one of our best markets in the long term because when the Japanese society embraces a brand it is a very deep connection, so we're willing to make that investment knowing that it's not the quick route to success that might be in other countries.
Labor is at its best when we are the party of ideas and action - ideas that empower the powerless and actions that build a better Australia for the long term.
I will maintain the position that, long-term, a strong and dependable dollar is in the best interests of the United States while recognizing that, at times over the long-term, that may not be the case.
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