A Quote by Tony Hsieh
I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.
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Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.
The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.
The easiest way to figure out who the customer is in an online space is to figure out who is paying for the thing. Usually, the people paying are the customers. So on Facebook, the people paying are marketers. That makes them the customers. And it means we are the product being delivered to those customers.
Figure out what you want, how you want to feel, whatever your motivation is, you have to figure it out. That's step one: where do you want to be? The next thing is just trying to get there and cutting yourself some slack along the way. You're going to have days when you veer off your path, then just get right back on. We all have cheat days, holidays, or celebrations, whatever or period when we can't work out as much as we like, and just do the best you can and when you can get back on track, get back on track.
The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.
Knowing you don't have much time left changes things. You get kind of philosophical. And you figure things out-more like, they figure themselves out-and everything gets real clear.
The thing about startups is you can make it, and if it's wrong you can remake it, and you can build a team that you want to have, a product that you want to have. You're utterly focused on your users or your customers and their needs, and trying to figure out how to meet those needs.
80% of all products and services that will be on the market in five years do not exist today. So therefore, always be innovative, always be creative, always think, 'What new products or services could I create, could I represent, could I joint venture?" Sometimes you can find someone else that has a fabulous product or service that you can use your existing business or resources to sell and you can double your income or sales in your business by selling somebody else's product to the same customers that are buying yours.
You can think as Einstein as much as you want, but when you come in contact with another person as a work unit of some kind, you have to think as one. You have to figure out all the things that you've studied and that your mind is telling you, and then you have to figure out how to make it work as one, or you have a broken down team.
If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
I have connected by phone with customers who have left negative reviews and had a chance to get to know them. Not only was I able to solve their problems, a lot of the customers were so happy with the customer service that they become repeat customers.
Often people say they can't base their strategies on customers because customers make unreasonable requests and because customers vary too much. Such opinions reveal serious misconceptions. The truly outside-in company definitely does not try to serve all the needs of its customers. Instead, its managers are clear about what their organization can and should do for customers, and whatever they do they do well. They focus.
I think initially with the ECW product it was a perfect place. Even though it was WWE's ECW, it was a perfect place for the young talent to kind of get their feet wet and figure out the lay of the land and to figure out how the WWE works and then you can transition better into Raw or SmackDown.
Well, the experience for me making a film is the most profound one. I really don’t have any business watching the movie so much. Maybe I could watch it for entertainment purposes, but you have so little input and control of the final product once you’re done that I feel like I just would rather leave it alone. It kind of leaves me in a place where every film I do, I’m kind of having to reinvent and figure out how to start again fresh, and hopefully not repeat myself.
The quickest way to defuse fear or insecurity or anger is usually humor. I think comics figure that out quickly, and, once you figure it out, you think, 'Hey, if I can do this and get paid, that would be kind of cool.
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