A Quote by Tove Lo

I think that pop music in general sometimes like to keep things a bit more hidden, and, you know, you censor and you polish to make it fit more people or to not be too vulgar or make sure of, 'Can this really play on the radio?' And I like not doing that.
I'm 39, and I would like to be able to make great pop music for another 20 years. And it feels like creating a sort of inanimate blond bob and allowing other people to play the role of the pop singer, it affords me a little bit more freedom in terms of my expiration date.
I think 'pop' can be a bit of a dirty word. People are very cool in Australia. They don't like to admit that they like pop. There are people who listen to Triple J and cool stuff like that, but commercial radio is massive, and if you look at the sales of the pop songs every week, people love pop music.
I don't really know too many designers. I like a lot of what Kanye West has done with Yeezy, but I think it's a bit too, how you say, elevated; it's a little bit too special. Like he's trying to make something that's kind of a little bit too cool sometimes.
Be yourself and do what you actually like doing as an artist. Don't try to think too much about where am I gonna fit in here, and how is this gonna be received, and who is gonna like this? Just do what you like doing and make sure that you enjoy doing it. If you do that and you get good at it by practising, then people are gonna come around - there's so many people out there that listen to all kinds of music. It's important to just do what you like, otherwise the fun gets sucked out of it.
There were a lot of things I listened to, but so-called pop music never killed me, you know, the type of stuff that always seems to make it on the radio. The whole radio thing seems so... it's like they've accepted the whole "new wave" thing only because this kind of pop element came into it. In Europe they really love emotion, but here it's like, "let's stay away from it because we might cry or something".
There’s a side to me that likes to make clothes for everyday. But I also think of fashion as an escape. It’s like a dream. It shouldn’t always be practical and about real life. Sometimes you have to do a piece that has a bit more of a wow - almost like, "I don’t know who’s going to wear that. It’s almost too much." That’s a lot of what fashion is about. Even in an economy that isn’t strong and where it’s important to sell clothes, you have to make things that let people dream a little, you know?
I like to mix it up, but I do like a lot of '60s fashion. But I like to make it a bit more edgier, sometimes a bit more rockier, sometimes a bit more classic.
I like to make people laugh. That's for sure. And I really like to humiliate myself and go very far in derision and stuff. But no, I like everything. I started a little bit of doing drama, too. I like that, too. I guess I just want to touch everything.
In general, when you have success on the field, you're more popular, and you have that fame that comes with it. You realize you're in the public eye more, and you've got to be a little bit more careful about some of the things you're doing out in public and make sure you're smart about the things you say.
You get really scrappy when you're making things for zero dollars, and you just have to keep thinking like that. It's not like, 'Oh, we now have a little bit more money, let's do things differently.' If you just keep boiling it down to the simplest possible way to make it, I think that always ends up being the best.
I do like people who are popular across the years and stuff like that, but I'm not a big pop music fan. I don't listen to the radio unless it's KCRW, like Booka Shade. Yeah, like weird music is what I'm really into right now. But I like anything really. There's just so much. I buy new music almost every day, so there's so much coming in that I don't even have time to listen to something more that twice.
I end up pleading my case to alternative programmers - you're telling me that my music is too dark for pop, too pop for alternative, and urban radio won't touch it - so we have a record that doesn't fit in. And what is more alternative than that?
I think a lot of artists get confused when people like their music; they think that means people know and like them. I'm sure there's an element of truth to that, but to me, the music I make is what I'm most proud of. I prefer to focus on that and for people to focus on the music, too.
I think music for me, it's part of my life. I like music. I think I'm very emotional, so, you know, I just try to take all the emotion, you know, that music bring it to me, you know, some make - I mean, help me to calm down some, for sure motivate me more. You know, there's always music. I think just make me smooth before the match, you know.
I just think that pop music is very interesting in how it can reach so many people. I like that I can tell stories and I just wanted to be heard more, I guess. That's why it's pop, but in my mind I don't really view my music as pop, I don't really view it as anything. I just look at it as a picture, I like visuals.
My start came with experimental musicians and live bands. I never played with DJ's because it wasn't really the correct fit. It fit in more with someone using a laptop to create their own electronic music. When you're doing music like that, it's hard to get more than 20 people to come to your show.
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