A Quote by Tracy Repchuk
Pick something you are interested in, and keep applying a business model that includes Internet Marketing to make it global, get thousands of leads and clients for free and make more sales. Remember you are building a business, as people make the internet appear to be push-button money, when in fact it is a medium to market your message!
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A lot has been written about the Internet bust. From my point of view, it's quite clear the Internet isn't a category; the Internet is a technological infrastructure that can be deployed to facilitate a disruptive business model or a sustaining business model.
I knew a guy who had $5 million and owned his house free and clear. But he wanted to make a bit more money to support his spending, so at the peak of the internet bubble he was selling puts on internet stocks. He lost all of his money and his house and now works in a restaurant. It's not a smart thing for the country to legalize gambling [in the stock market] and make it very accessible.
The old model of the industry was founded largely upon business folk trying to make money off artists. At EMP, we let the music make the money, not the other way around. We have flipped the model to make the artistry be at the forefront of everything we do. Music makes the business and that's what makes it work.
I always like to tell people who are interested in the business, and the acquired wisdom I give my children, is to stay out of show business. There are better ways to lead your life. You might end up being happier and spend more time with your family and make more money if you don't work in the film business.
Google's entire business model and its planning for the future are banking on an open and free Internet. And it will not succeed if the Internet becomes overly balkanized.
Everything in business is to get you face to face with people to respond to your offer. You have to realize the Internet is merely a door opening, and it has to be followed up by aggressive sales activity by the business owner.
All business models have something challenging about them, but the problem with the attention merchant business model they have is they need to keep increasing the amount of ads they deliver to people and therefore make their product worse.
It's fine for people to say, "If you can't stand the heat and if you can't stand the criticism, then just don't use the Internet"; unfortunately, that is not an option. The Internet is where we make our living and where we make our work, especially if we're independents and we cannot afford to not engage, because that's where our business is driving from. It's just not an option.
The first thing I heard when I got in the business - not from my mentor - was, 'Bulls make money, bears make money, and pigs get slaughtered.' I'm here to tell you I was a pig. And I strongly believe the only way to make long-term returns in our business that are superior is by being a pig.
The center of gravity for an organization should be as close to what they make as possible. If you make cars, you need people in the factory. If you breed horses, be in the stable. If you make the Internet, live on the Internet, and use all the freedom and power it gives you.
I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
When there were not very many Internet companies, the supply of Internet companies to the market was small and the appetite for them was large. Therefore, if you were in the business of creating Internet companies in 1996-98, you had a market that provided massive demand for that.
If you're in business and you make a sales call and that lead doesn't buy from you, you don't sit there all day mourning the loss of that lead. You go out there and make 10 more sales calls!
You cannot make thousands of universities or hundreds of thousands of professors, but with technology and the Internet you can have great courses and make a digital university.
The Internet has allowed even more growth possible than in the bricks and mortar industries that I dealt with years ago. It is easier to get a business to a million dollars/pounds in revenue on the net! It is not easy! But it is easier when compared to construction, etc., though all businesses use the Internet to enhance marketing.
To me, you get into this business to make money and to make a name for yourself. And the fact that you're on the indies for 15 years is not a badge of honor.
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