A Quote by Travis Kalanick
Uber is efficiency with elegance on top. That’s why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. It’s for the experience.
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Uber is efficiency with elegance on top. That's why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. It's for the experience.
I spend a little bit of time exploring why the companies that were doing smartphone ride-hailing before Uber, why they failed.
The iPhone is not and never was a phone. It is a pocket-sized computer that obviates the phone. The iPhone is to cell phones what the Mac was to typewriters.
You walk into a restaurant when chefs are not there and it's different. The magic isn't there. Why pay top pounds when the chef is not in the house? I feel cheated. I don't mind paying big money for food but if I go to Paul Bocuse's restaurant I want Paul in the house.
Humans are pack animals. In Biblical times, the great market cities in Europe or the United States, people want to be with other people. And in a way, the more that we're isolated, whether we're living on farms and we're only talking to our cell phone, the greater the need we have for group experience. So while people are saying that no one is going to go shopping because it's just inconvenient, and it's not as easy as buying online, why are people going to concerts? Why are people going to museums? Why are they going to sporting events?
Why didn't I buy a new phone earlier? Why don't I always walk around with a spare phone? It should be the law, like having a spare tire.
You go to a restaurant with a friend for lunch and the next table, two people are sitting opposite each other. They don't talk! All they do is look at the screens of their cell phones and show it to the person that they're with. And when people do that to me, they want me to look at pictures on their cell phone? I can't even look at little things like that. I think it is all crazy.
If you're like me, you probably take your cell phone with you everywhere you go. That means that everywhere you go, you can be tracked and located through that cell phone. It's a feature of cell phones that's not often mentioned, but that is being used by law enforcement to catch criminals.
Most challenges arise suddenly, with little warning. Climate change is different. For decades, we've known why global average temperatures are rising, why greenhouse gas concentrations are increasing, why the oceans are warming and weather patterns are growing more extreme.
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
Why has elegance found so little following? That is the reality of it. Elegance has the disadvantage, if that's what it is, that hard work is needed to achieve it and a good education to appreciate it.
Sometimes in a restaurant you'll see a lady dressed very nice, she picks up a menu or something... a little fan is always a little bit nice.
I think of Twitter as a messaging system that you didn't know you needed until you had it. Think about when cell phones first started coming out. People said, "Why would I carry my phone around?" And now you'll drive back to your house thirty miles if you forget your cell phone.
Some rules are good. For example, off the top of my head, let's say a stand-up comedian or a talk show host wearing a nice suit - as a ponderer, I grew up like, "Why don't they just go up there in their army jacket? They're fine!" Then little by little, you think, "You know, it's kind of nice to look nice, like you made the effort." Then you're back at rule one; that was the original rule.
What's the biggest function of a cell phone? What does a cell phone do for humanity? It makes people more productive.
If you pay a little bit of attention to something, and then let it go, and then come back to it, and then pay a little bit of attention to something, that's nice and healthy.
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