A Quote by Trent Reznor
I found that when I was putting my own music out, with my Twitter feed as the pure marketing budget, I'm preaching to the choir.
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Preaching to the choir actually arms the choir with arguments and elevates the choir's discourse. There's a reason the right does it and does it well and triumphs.
I used to think this notion of preaching to the choir was a problem, and we kind of use it in a bit of a pejorative sense... but I've actually grown to adopt that perspective that the choir needs good preaching - they need good information. They need good tools and insight.
Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
I may be preaching to the choir, but the choir needs a good song.
I like the idea of politically charged music a lot, but it usually seems to be preaching to the choir and ineffective.
May I reach That purest heaven - be to other souls The cup of strength in some great agony; Enkindle generous ardor, feed pure love, Beget the smiles that have no cruelty. Be the sweet presence of a good diffused, And in the diffusion ever more intense! So shall I join the choir invisible Whose music is the gladness of the world.
% of the American public are with us. We're preaching to the choir, but the choir's not singing, if all of the 58% started singing, this war would end.
Underlying the preaching of the Puritans are three basic axioms: 1. The unique place of preaching is to convert, feed and sustain, 2. The life of the preacher must radiate the reality of what he preaches, 3. Prayer and solid Bible study are basic to effective preaching.
58% of the American public are with us. We're preaching to the choir, but the choir's not singing, if all of the 58% started singing, this war would end.
The first information I consume in the morning is probably 'The New York Times' and then my Twitter feed. I think Twitter is a really fascinating, easy way to stay on top of what stories are out there.
I had no idea that I was ever getting into music. I did not prepare for a music career, and here I've found, out of pure luck, that I did have, not only a talent and an ear, but a passion for music. And I have it to this day.
I thought if I had a Twitter feed and say I had a following of a 100,000, that means 100,000 of them would be interested in my book. It was logical, but it didn't turn out to be true. It turned out if I had a Twitter feed of a 100,000, four of them were interested in my book.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
So it was out of necessity that Blackheart was born. I think it's great that now, 25 years later, we're not only putting out our own music, but are able to put out music by other bands. That's really exciting for us.
When I tweet, I'm mostly preaching to the choir.
When I'm awake, I don't want to go to sleep. I don't want the hassle of turning the light off, putting my head down and then all the thoughts. I don't want al those thoughts... thoughts feed on thoughts feed on thoughts feed on thoughts feed on thoughts and I'm: 'I don't want this'. I have to knock myself out to go to sleep.
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