A Quote by Trent Reznor
In 2010, aside from that niche of music that I have no interest in - Black Eyed Peas territory, disposable pop stuff - there's almost an incentive to go back to making music as adventurous and groundbreaking as you can, because nobody gets a big hit anymore.
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Black Eyed Peas music appealed to everybody and that's why we incorporated EDM influences, dance influences, house influences, and we mashed it up with the Black Eyed Pea melodic pop sensibility that still has bounce to it.
I loved pop music as a little kid. Things like the Black Eyed Peas. If it had a catchy chorus, I was into it.
That's the thing: pop music has sometimes had a bad reputation for being about a lot of other stuff than the music. And I am just a lover of pop music. I love pop. I love big choruses. Dramatic choruses - they're the best thing in the world. And I do this because I love making music and performing the songs.
Black Eyed Peas is me, Will and apl.de.ap. That is who Black Eyed Peas is. We are the sole members.
I'm making music for people to have fun and party to. I'm also making real music as well. I'm making a lot of pop stuff. I'm definitely just making music for the consumer and the listeners. So shout out to all my fans.
So dance music is now pop music. So now, as a dance producer, what do I have to do? So I'm starting to do alien music, because pop is not pop anymore; we need to go alien to be independent.
I'm building my own brand outside of the Peas. It's not Black Eyed Peas, it's Zumbao. Zumbao is different from the Peas because it's all on me and I can't feed off of anybody other than me.
I think everybody don't know what color I am. It's like, "He's not black enough. He's not white enough. He's got a Latin last name but he doesn't have - he doesn't speak Spanish. Who are we selling this to? Are you making urban music? Are you making pop music? What kind of music are you making?"
I think rap music is the sole reason for a lot of black acceptance in pop culture; because the music is very popular, it gets our image out in other ways than in movies.
The music of the westerner comes from Africa, whether they like it or not. The majority of the instruments of the music, of the pop music, rock and roll, or R&B, hip hop, whatever it is, their roots trace back to Africa. So if you are black, white, yellow, or red, whatever you do, it doesn't matter, because your DNA is back in Africa.
One has to create music with mass appeal and not something which is niche. With niche music, you will only go a small distance.
I mean, I do consider that my music is pop because Ive been influenced by pop music my whole life; I grew up in the States and 80s pop music was my biggest influence.
Call it whatever you want, whether it's hip-hop or cult music or pop music, but to me, it's all pretty disposable. I don't think that the music of Nikki Minaj or Justin Beiber is going to be played on the radio twenty-five years from now.
The Black Eyed Peas sell thousands of seats in every country on the planet. You can't get nervous. We're all succeeding in all different parts of our careers. Just because I produce Nas and John Legend and Justin Timberlake doesn't mean it will change the dynamic of the Peas.
Except in a few cases like Music for Airports, which was a very clear case of noticing a niche [and] saying, "Okay, there's this situation in which people always play music, and nobody has written music for that situation so I'm going to." So, that was a very clear example of spotting a niche and working for it. I have done that occasionally.
I'm not a fancy person. I love small spaces. I like tiny cars. I don't buy things, aside from music and books. I don't get loads of attention and maybe it's because I'm kind of boring. I don't think I'm boring, but I have different interests. I don't go out much, not because I'm hiding but because I'm not a big drinker. I go out and have a good time, I go to concerts and stuff.
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