A Quote by Trip Adler
We see ourselves as the world's digital library. That can be a lot more than books. We do want to expand to other types of content: sheet music, magazines, user-generated content.
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Books is our main type of content, but we include user-generated content and will include other verticals such as scientific papers, sheet music, and comic books.
User-generated content is not done by professionals. The best user-generated content eventually becomes those people gravitated in the professional world.
Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming about partner-generated programming.
Nobody will have control of the media in the future, because user-generated content is going to become the major content.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
I actually cut out some frames and kind of gave it a little grainier look so it looks a lot more like the first one. I think that is really important. Especially from user-generated content, people don't want overproduced-looking videos.
I think that you will see different types of content emerging, just the same as new media generates new content in the physical world. TV created new content, but it didn't mean that radio disappeared.
I think a lot of people are doing content well today. A lot of companies are coming into the space. It is growing faster than anything other than mobile. You can see why. You look at young people and you can see how many are consuming content on their phones.
We are in the age, obviously, of digital content, of the internet content. The one thing that I think this pandemic is going to do is going to explode this kind of digital content.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
I'm a big believer in online communities and in user-generated content.
The next wave of the Web is going to be user-generated content.
If you knew the user, you'd let them in. But, the content could contain a lot of dangerous stuff, even if you know the person using that content, you have to check what's inside there. That's where Fortinet started, trying to go deep inside of content, or inside an application to make sure those were secure.
People try to read a lot into what 'digital' means. It's just another platform. There are very attractive things that happen if you invest in content - movies, TV production, acquired series, specialty genres, digital distribution of our magazines, sports rights.
It's very hard to just have a pure form like a Hulu or a YouTube to be successful in China because our view is, users come to a platform; they really don't care whether it is professional or whether it's a user-generated, or it's premium, you see. They want to come to a big database to be able to find the content they want.
We use content-addressing so content can be decoupled from origin servers and, instead, can be stored permanently. This means content can be stored and served very close to the user, perhaps even from a computer in the same room.
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