A Quote by Trip Adler
Books is our main type of content, but we include user-generated content and will include other verticals such as scientific papers, sheet music, and comic books.
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We see ourselves as the world's digital library. That can be a lot more than books. We do want to expand to other types of content: sheet music, magazines, user-generated content.
User-generated content is not done by professionals. The best user-generated content eventually becomes those people gravitated in the professional world.
Nobody will have control of the media in the future, because user-generated content is going to become the major content.
A lot of comic conventions go way beyond comic books and include other parts of pop culture, like celebrities and science fiction and movies and books. So I go to them either as a celebrity, or as a fan, because I'm a big sci-fi geek.
Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming about partner-generated programming.
We have a generation of kids who may never see a bookshelf or never see books in houses. What are they going to think about books? How will books become meaningful in their lives except as yet another form of digitalized content? A book is not just digitalized content.
If we continue to treat content as an extra to information architecture, to content management or to anything else, we miss a bright opportunity to influence users. Content is not a nice-to-have extra. Content is a star of the user experience show. Let’s make content shine.
My platform has been to reach reluctant readers. And one of the best ways I found to motivate them is to connect them with reading that interests them, to expand the definition of reading to include humor, science fiction/fantasy, nonfiction, graphic novels, wordless books, audio books and comic books.
I'm going to introduce BookShots, which are these under-150-page books that I'm launching, and they're under $5. They just launched in Australia. I already had a ton of content, but now add 50 books a year of content.
Comic books sort of follow with the move - if people see the movie and if they're interested in the character and want to see more of the character, they start buying the comic books. So a good movie helps the sale of the comic books and the comic books help the movie and one hand washes the other. So, I don't think there's any reason to think that comics will die out.
I think economics, content, and the ability to interact with content in new and different ways are what will drive the adoption of e-books.
I grew up reading comic books. Super hero comic books, Archie comic books, horror comic books, you name it.
The migration to more of a developer-powered economy is actually truer to our vision, which is a platform for user-generated content driven by our community.
The next wave of the Web is going to be user-generated content.
I'm a big believer in online communities and in user-generated content.
I'm not ashamed of comic books. You have some people that are like, 'We're trying to elevate comic books.' Comic books have always told great dramatic stories.
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