A Quote by Trip Hawkins

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

Trip Hawkins

Quote Topics

Also Capability Categories Customers Effort Focus Game Good Had Key Marketing More Software Targeted

Quote Author

Trip Hawkins
American - Businessman
Born: December 28, 1953

Because software is all about scale. The larger you are, the more profitable you are. If we sell twice as much as software, it doesn't cost us twice as much to build that software. So the more customers you have, the more scale you have. The larger you are, the more profitable you are.

Larry Ellison

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

Joe Lonsdale

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Anita Roddick

Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often.

Tony Hsieh

To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution.

Tim Ferriss

If you have more money than brains, you should focus on outbound marketing, If you have more brains than money, you should focus on inbound marketing.

Guy Kawasaki

At its core, all authentic growth depends on more customers wanting more of what your company offers. Any other drivers - pricing gimmicks, heroic marketing efforts, forced acquisitions - are ultimately destructive.

Patrick Lencioni

Putting myself into categories is fun, and I think it also gives me insight into my own nature. When I see myself more clearly, I can more easily see ways that I might do things differently, to make myself happier. Categories can be unhelpful, however, when they become too all-defining, or when they become an excuse.

Gretchen Rubin

Advertising will get more and more targeted until it disappears, because perfectly targeted advertising is just information.

Dave Winer

There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.

Carey Lowell

You watch an old 'Jeopardy!' and the categories alone are very plain. 'Poetry,' or 'Movies,' or 'Physics.' If you watch it now, though, there'll be a theme board where the categories are all Hitchcock movies. Lots more jokes, lots more high-concept categories and questions.

Ken Jennings

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

Mark Zuckerberg

Targeted marketing has existed for as long as there's been marketing.

Brad Parscale

Listen to your customers, but don't always build exactly what they're telling you. This is a really key distinction around building enterprise software.

Aaron Levie

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.

Jay Conrad Levinson

I had started writing as a poet in a closed, post-Revival, claustrophobic world, where the shadows of the national upheaval and the intense effort - the intense self-conscious effort - to make a literary movement were still evident. Now we lived a life as writers that was more cosmopolitan, more open, that had more travel and exchange.

Eavan Boland

A Quote by Trip Hawkins

Quote Topics

Quote Author

Related Quotes

Related Authors