A Quote by Troy Carter
It's always boiled down to the quality of your music and the quality of your deal with whoever's distributing your music: There are artists who sold a lot of records and didn't make money because of their deal, and artists who didn't sell nearly as much who made a great living because they own their masters.
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The music business is suffering because fewer artists are being invested in. Labels are putting in less money, taking fewer risks and signing half as many artists as they did 10 years ago. Everything is risk averse right now and there are two ways to deal with a business situation like this: either reduce your risk or increase your return. They're reducing their risk to the bone and looking for ways with their 360 deals to increase their return. They're still not making money. Artists are suffering. Labels, or music investors, are suffering.
There are so many artists these days that are trying to imitate other artists and go for a certain style; there's a lot of bullshit in the music industry. I don't want to deviate from anything else other than the music, cause that's why I listen to my favorite records - not because I like the way the artists dress.
If you're an artist trying to put out your own record on your own label, it's hard to get a distribution deal because no one wants to sign a deal with one entity. They want to sign distribution deals with labels, who have lots of product, lots of artists.
In the commercial music world, the folk world, we sell records and concert tickets - this is the way I make a living. You go out, you make your art and hopefully people will put their money down for it. But it's getting hard. I have to be on the road so much to keep the lights on.
Even with G.O.O.D. Music, we have artists that have done very well, and we've had artists that haven't. Being attached to Kanye is only going to get you so far. You've still got to have the records and the talent and the artistry on your own to carry it.
The artist is the lowest form of life on the rung of the ladder. The publishers are usually businessmen who deal with businessmen. They deal with promotional people. They deal with financial people. They deal with accountants. They deal with people who work on higher levels. They deal with tax people, but have absolutely no interest in artists, in individual artists, especially very young artists.
Some artists are told what to like and told definitions of what the music business is. That's a problem. Music is artistry, and you want your music heard, your act known. But artists don't know. They are ignorant the minute they sign a contract.
If 5000 people bought my record, I would appreciate those 5000 people. I make music for them because music isn't supposed to be so money driven. I didn't get into the music game because I wanted to make money. I sing because that's a God given talent of mine and it's something I love to do. If it's 10,000 or a million people, I'm going to give people the music they like from me. That's what being an artist is. Whoever likes your work, that's who you do it for.
I hate that people have made the term SoundCloud rapper into a bad thing, because a lot of artists are underground and they don't have a way to put their music on. But to get that clout, to get that popularity, you might want to upload your music to SoundCloud - because how else is everybody going to hear it?
Music has the power to transcend your physical being and take you up. Because music has a metaphysical quality it really makes your life beautiful.
I do see a lot of young artists who write records or sacrifice records, because there are a lot of older artists who are preoccupied; they don't have as much time as they used to to be in the studio.
One of my favorite things is producing other artists because, in many ways, it's a lot more freeing than working on your own music.
Even after seeing so much bad art in the last few years, it still seems possible that one can be led to the right places. I haven't given up hope because there are always great artists, great minds, and great ideas. New ideas are what give you hope. You have to base your opinions on the quality of the ideas in the artworks.
Most artists are making as much money now as they could have made... in the heyday of Def Jam [when the] Beastie Boys would sell 10 million records or DMX would sell 6 or 7 million records. Those records are one thing, but then all the other ways to exploit the emotional relationship between artist and community is so much greater that I would guess that they're making as much or more money than they could have ever made.
I think music should be free. I think all communication should be free. I think people should respect artists, and there should be a certain respect for artists who give their music away for free. If your music winds up on Napster and you approve of it, then the person downloading your music should at least go to your concert, should at least purchase your songs.
All the great masters in the world have been saying only one thing down the centuries, "Have your own mind and have your own individuality. Don't be a part of the crowd; don't be a wheel in the whole mechanism of a vast society. Be individual, on your own. Live life with your own eyes; listen to music with your own ears." But we are not doing anything with our own ears, with our own eyes, with our own minds; everything is being taught, and we are following it.
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