A Quote by Tucker Max

Social media for the majority of companies is not about helping customers or improving products. — © Tucker Max
Social media for the majority of companies is not about helping customers or improving products.
The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Entrepreneurship is all about an idea that creates differentiated business value to one's customers. You must be able to convince your customers about the benefits that association with you or your products will give them. People are ready to pay if they are convinced about your services or products.
Your money is power, so be aware of the products you're buying and the companies you're supporting to make sure you're helping the companies that are leading the way in sustainability.
By providing memorable social media customer service, companies not only create deeper connections with consumers, but they glean valuable insights on how to improve their products or services.
I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.
Learning from mistakes and constantly improving products is a key in all successful companies.
I believe companies like ours are going to be as large as media companies and social networking companies that are valued in the tens of billions of dollars.
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, blogs and forums with deep listening tools.
From an operational perspective, exports challenge companies to design, develop, manufacture and supply products to discerning customers in global markets. This, in turn, motivates companies to scale up the value chain, which results in higher realisations.
The great majority of Scientologists I know are good people who are genuinely interested in improving conditions on this planet and helping others.
The number one use case for social media among our customers is around innovation - innovating with employees and with customers. For most businesses this is going to deliver the highest ROI.
The annals of business are filled with stories of companies that thought they had it made and could milk their enterprises without having to bother about improving their products or services. It's amazing how fast they found their markets disappearing.
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