The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
Just about any growth company is going to need smart salespeople, account and project managers, business development, marketing, operations, customer service, content creation, communications, analytics, and social media.
We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'
If you look at the big entertainment industry and their pursuit of the bottom line profits in exchange for producing content and distributing that content and marketing that content to inappropriate audiences, that's a problem for me.
To be truly effective at content marketing, we need to excel at promotion.
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.
Content marketing is the only marketing left
The next evolution of content marketing is not more content; it's better distribution.
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
You don't need to be flamboyant in your life to be flamboyant in your work.
Content Marketing is all the Marketing that's left.
I was always curious why certain marketing worked and some marketing did not.
Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.