A Quote by Tzipi Livni

My husband is in branding. He brands places - cities, institutions. — © Tzipi Livni
My husband is in branding. He brands places - cities, institutions.
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
Brands and branding are the most significant gifts that commerce has ever made to popular culture.
Branding in electric mobility is critical, but I think what Tesla has also demonstrated is that you can build new brands.
There is a branding influence on my work. But there's nothing really new about people as brands. The only difference is the scale and exposure.
I think cities are the primordial forests of our time. We evolve faster as a species in cities. Cities are chaotic, liminal places where the many aspects of human potential, good and/or bad, are most readily magnified.
The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions.
Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.
I love the pressure of knowing the latest trends, the newest places to go, and hot cities - places like Monaco and Ibiza.
All through organized history, if you wanted prosperity you had to have cities. Cities are places that attract new people with new ideas.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.
As a Londoner who delights in the capital's dynamism and diversity, I none the less agree with Ken Livingstone that London hosts too great a share of our national institutions. Where sensible, more should be located in other cities, particularly new or reformed institutions that involve new facilities.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'
I remember Geauga Lake. I remember Six Flags. I remember going to the mall. I hung out there. These big, grand places that served as pinnacles of the community were not only institutions or places of commerce. They were communal spaces where a lot of people went and shared good memories. These are very nostalgic places.
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