A Quote by Umberto Eco

Thus I rediscovered what writers have always known (and have told us again and again): books always speak of other books, and every story tells a story that has already been told.
It's only a story, you say. So it is, and the rest of life with it - creation story, love story, horror, crime, the strange story of you and I. The alphabet of my DNA shapes certain words, but the story is not told. I have to tell it myself. What is it that I have to tell myself again and again? That there is always a new beginning, a different end. I can change the story. I am the story. Begin.
Too many writers think that all you need to do is write well-but that's only part of what a good book is. Above all, a good book tells a good story. Focus on the story first. Ask yourself, 'Will other people find this story so interesting that they will tell others about it?' Remember: A bestselling book usually follows a simple rule, 'It's a wonderful story, wonderfully told'; not, 'It's a wonderfully told story.'
As a story teller I have always been fascinated with our legends, these can be re-told time and time again. And there is always an interested eye and ear for it.
In this tradition a story is 'holy,' and it is used as medicine," she told Radiance magazine. "The story is not told to lift you up, to make you feel better, or to entertain you, although all those things can be true. The story is meant to take the spirit into a descent to find something that is lost or missing and to bring it back to consciousness again.
Cooking is mythology - a story told over and over, passed on again and again, always with the same meaning but expressed in endlessly different ways.
Give up on trying to be original. Every song has been sung, every picture has been painted, and every story has been told. The best one can do is sing, draw, or tell it again well.
The Bible tells a story. A story that isn’t over. A story that is still being told. A story that we have a part to play in.
That is my story, simply told. Please do not ask again. I have told you in order to issue a warning. I have been damaged. Damaged people are dangerous. They know they can survive.
What we call 'the news' always has tried to tell a story, and it's always told the story it wanted or, put most positively, whatever story it believed needed telling.
The story being told in Star Wars is a classic one. Every few hundred years, the story is retold because we have a tendency to do the same things over and over again.
I'm a novelist, editor, short story writer. I also teach, and I freelance sometimes as an arts consultant. Most of my books have been published by Warner Books, now known as Grand Central Books.
I've been told that my music tells a story, but I don't know the story.
We'll always need printed books that don't mutate the way digital books do; we'll always need places to display books, auditoriums for book talks, circles for story time; we'll always need brick-and-mortar libraries.
Turing was always a legend among computer/geeky kids. He was such an outsider in his own time, and because of that, he was able to see things differently. It was a story that had been well told in books, onstage and on TV, but never on film.
In a sense who you are has always been a story that you told to yourself. Now your self is a story that you tell to others.
A lot of what you're seeing these characters go through is something that either is a story one of the actors told in the writers' room or one of the writers themselves told in the writers' room.
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