A Quote by Umberto Eco

It is a myth of publishers that people want to read easy things. — © Umberto Eco
It is a myth of publishers that people want to read easy things.
There's a reason publishers don't build on top of social platforms: publishers are an independent lot, and they naturally understand the value of owning your own domain. Publishers don't want to be beholden to the shifting sands of inscrutable platform policies.
I don't write for publishers, certainly not for critics, and not for readers, But I am delighted that so many people have found my books enjoyable and want to continue to read them.
John Calvin's theology emphasizes the sanctity of conscience, the sanctity of companionate marriage, and the obligation of those in power to attend to the well-being of the people in general, especially the poor. Interestingly, for the interpretation of Hamlet, for example, he forbids even the thought of revenge. This is not the Calvin of myth, but when the Elizabethans read him there was no such myth, nor would there be now, if he were read.
I make my share of mistakes, but one I never make is to underestimate the power of things. People imbued from childhood with the myth of the primacy of feeling seldom like to admit they really want things as much as they might want love, but my career has convinced me that plenty of them do. And some want things a lot worse than they want love.
The myth that everyone once read great literature is just a myth.
I think most people read and re-read the things that they have liked. That's certainly true in my case. I re-read Pound a great deal, I re-read Williams, I re-read Thomas, I re-read the people whom I cam to love when I was at what you might call a formative stage.
The myth works to make the very real things people don't want to look at visible for them.
I do think all things in moderation. I mean, the thing to me - it actually doesn't bother me very much if people want to read chick lit. But it makes me, you know, sort of disheartened when that's all that people want to read.
People have bad things to say about publishers, but I think they still have services, and I want to see what they are. And if they end up not being any good, I don't have to keep using them.
One of the things I have come up against time and again in my career is the notion that because a book is easy to read it was somehow easy to write.
Write what you want to read. So many people think they need to write a particular kind of book, or imitate a successful style, in order to be published. I've known people who felt they had to model their book on existing blockbusters, or write in a genre that's supposed to be "hot right now" in order to get agents and publishers interested. But if you're writing in a genre you don't like, or modeling yourself on a book you don't respect, it'll show through. You're your first, most important reader, so write the book that reader really wants to read.
The original idea was to make it easy to publish content on the Web and find an audience. What we learned from publishers is that the thing they want the most is more readers and more revenue.
I think most people, including me, like to read gossipy things about others: revealing things that I love to read but I don't really want known about me.
But the myth of power is, of course, a very powerful myth, and probably most people in this world more or less believe in it. It is a myth, which, if everybody believes in it, becomes to that extent self-validating. But it is still epistemological lunacy and leads inevitably to various sorts of disaster.
If you're going to be a myth or want to be a myth, you'd better die young.
If you care about the news and write what you want to read - not just what you think Google search wants to read - there are people out there who want to read it.
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