A Quote by Usher

Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment. — © Usher
Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
The music that I make is built on layers upon layers of musical ideas. I want to keep it fun and fresh to where listeners won't get everything from just one listen. They can go back to it months, weeks, or even years later and hear something that they didn't ever hear before. That's what it's all about.
I think there's always a call for people who are bucking the norm. But I don't expect it to happen now because I think that more than ever the entertainment industry is trying to serve as a distraction, to keep people from thinking too hard.
'Vikings' has been so many different challenges, and some of that is, at times, you have to be big and imposing and violent and vicious, and then you have be pulled back and withdrawn and just more layers and more time to portray those layers, too.
I think that layers in music, whether it's layers juxtaposing emotions and feelings or layers of texture, make for a more interesting product.
The longer I live the more I realize the impact of attitude on life. Attitude, to me, is more important than facts. It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance, giftedness or skill. It will make or break a company . . . a church . . . a home.
It wasn't just like, "I want to make a record that sounds like classic rock" at all. It was more like, "I want to make a record that is a little more unsettling and maybe isn't as easily understood now." That just seemed more important, like, for me to make as an artist, than it was to make something to make people feel safe right away.
Women are now more aggressive than men! And I don't put them down for it. I think it's great. My attitude with sex with any woman I've ever been with is, I want you to be exactly who you want to be behind closed doors. Don't ever hold back with me.
In fine arts, when you make a painting, it's just a painting. But if you make a painting in the entertainment industry, it can be an album cover or a t-shirt or a logo. I like that entertainment has this usefulness - that it's ultimately trying to make a bunch of people feel something, and to think about life and be able to use things that were so simple and direct but potentially have a really powerful effect.
Trump is a businessman, but he is such a creature of the entertainment world. It feels that the entertainment industry is more entwined with politics than ever before. I just think he is who he is. You can't blame him for being who he is. He's always been like that. He's our fault - that's how I see it. We let him come to where he is. I'm not so interested in blaming him; that's being done enough by others. I'm more interested in: How did this happen?
I felt what I was trying to do was make people realize that comics could be deep. I stopped myself in the middle of saying that because the Bazooka Joe thing I do with Dante's Inferno, that was just a goof. I wasn't trying to make people look at Bazooka Joe more seriously. But in my mind it's always been important.
I think longevity is more important than trying to make people realize you're around every second.
I think it's pretty classic if you look at the way entertainment reflects the country's status. There was a reason in the '50s when communism was bubbling that there were a million zombie movies. Because that is the direct allocation. So for the last two years we've been hearing, "Make America great again." People go, "Well, America was never great." What do you mean? What you mean is that they want to look back in history. And so I think it's only natural for entertainment to reflect that.
As you get older, you have more and more layers of experience to forgive, more layers of heartbreak, more layers of what you might think of as failure.
I've got to make a new life for myself, I'm out to learn how to enjoy my leisure now that I'm retired. I've been doing things people expected of me always. I want to feel free. I want to sit under a linden tree with nothing more important to worry about than the temperature of the beer, if there is anything more important.
Now, I think of my writing as having two foundations: entertainment and meaning. The meaning portion is really me trying to answer my questions. The entertainment aspect of it is how I make a story that can make people turn the pages.
The public wants a great product, but they also want more layers of value. So it's lifestyle, it's takeaway, it's entertainment. It's all of those things and social media facilitates a big chunk of that, because they want to touch and feel you, they want to talk to someone about it, they want to join a community of other people who dance to the beat of a different drummer.
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