Well digital media and social media are eliminating the middle man - in the old days, you had to go through the editors. Or the television producer, you know? Now you have people talking directly to each other, globally who have never met. I think you put the "word" in "word of mouth."
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.
I don't live in that world where I'm on social media, I don't got social media. Or I'm reading articles [about my game], so it's like I hear stuff by word of mouth a couple of days after so it never gets to me. So I can't get mad about what they say.
Bridging the virtual world with the physical word is really when social media channels come to life and the magic happens. Because whoever coined the term 'social media' didn't do us any favors. It's not really media. It's more like the telephone, less like the TV.
Apart from using it to spread the word about my translation company Blue Elephant and to talk to fans, I find social media an extremely powerful forum for charity.
Don't have just anyone run your social media. I think it's insane when brands or celebrities relegate their social media to an intern or someone who does not know them well.
Social media buzz can lead to huge successes when people spread the word about something they love and want to share. But authors creating their own buzz? Making their own noise? It's hard to make a lot of noise on our own about our own work. Except, sadly, negative noise.
Now, there is no business like show business, and there is no publicity like word of mouth. What is word of mouth, you may ask? Well, word of mouth is gold to Hollywood bigwigs, and it equates to box office bonanzas and hit TV shows.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
ISIL's widespread reach through the Internet and social media is most concerning, as the group has proven dangerously competent at employing such tools for its nefarious strategy. ISIL uses high-quality, traditional media platforms as well as widespread social media campaigns to propagate its extremist ideology.
I like that with social media, you can choose how much you want to reveal. If there is an issue that requires clarification, at least you can turn to social media. You know it's coming from the horse's mouth.
We grew up with social media. There was no iPhone when we started! I love technology; I love what it does to my life. What I really love about social media and the Internet is that it has shifted the power it has democratised everything.
In order to have a lasting career you'll need to spend time performing live to build your own audience, as it's not all about social media. Word of mouth still rules.
I think my relationship with social media has changed so much that I really resent social media now. And I'm trying to figure out what a successful exit strategy is as someone who has gotten a lot of opportunities because of social media and how it's given me a portfolio.
In translation studies we talk about domestication - translation styles that make something familiar - or estrangement - translation styles that make something radically different. I use a lot of both in my translation, and modernism does both. For instance, if you look at the way James Joyce presents Ulysses, is that domesticating a classic? Think of it as an experiment in relation to a well-known text in another language.
I believe in good films and bad films. Box-office business and all is my husband's section. Sometimes I really get surprised when good films don't do well... Sometimes you are really shocked when an average film does very well.