A Quote by Vera Wang

It's hard to juggle being a businessperson with being a creative person. You have to organize yourself - PR needs me for PR, and the licensing division needs me for licensing, the bridal people need me for bridal.
It's kind of hard when your moniker is "bridal" and "evening" for people to understand that I don't run around in a bridal gown all day, nor do I run around in an evening gown. I run around in clothes that resonate for me. I wanted to do those clothes in my ready-to-wear collection - because I don't know how you can be a woman designing for other women and not relate it back to yourself.
It took me 15 years of being in the industry to know that you need makeup and styling when you go out, that you need to have PR.
People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.
When I came to the industry, one PR person told me, 'Send a text message to this actor. Go on a date with him.' And I said, 'But he is married!' Then this person said, 'Why didn't you send a message to this cricketer? It would have been good for your career, for your PR and public image.'
PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?
I brought color to bridal. There was one whole season of blush. If you think about the bareness, the illusion (fabric), the corsets that I did in bridal, they were trends in ready-to-wear, too.
When we first started doing bridal, I found the bridal business very archaic; it was very removed from general fashion.
I think to an extent every human being needs to be redeemed somewhat or at least needs to look at themselves and say, 'I've made mistakes, I'm off course, I need to change.' Which is probably the hardest thing for a human being to do, and maybe that's why it interests me so.
More and more what we're licensing, we're licensing on a global basis - even though the studios aren't orchestrated to sell that way yet, my bet is that they will.
Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
So Viaan Industries Ltd has three verticals; one is licensing and technology which concentrates on Fintech and licensing various products and creating IPs in the country in the software fintech space.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
Whatever I have is because of the people who are watching me. I don't have a PR agency, I don't have a manager, and I don't even have a professional portfolio. People who hire me are people who, just like the audience, have just seen me in a small role here or in an ad there.
The biggest PR hack you can do, is not hire a PR firm.
But she needs me more than she needs him and I guess being needed is almost as good as being loved. Maybe better.
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