A Quote by Victor Koo
Both YouKu and Tudou do original content for a number of years, and we position it based on our difference in terms of age demographic. And so the content itself is really more suitable for the brand itself.
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Youku Tudou is a hybrid, like combining Netflix and YouTube. Like Netflix, with Youku, which launched in 2005, we syndicate a library of longform content and create original content. The Tudou model started with user-generated content but is increasingly becoming about partner-generated programming.
Youku Tudou kicked off 2014 in a positive direction. Mobile has become the number one screen for Youku Tudou, and we are the undisputed leader in all of the important mobile video traffic metrics.
Youku Tudou has helped transform how media and entertainment-related content is distributed and marketed since our inception.
Youku Tudou gives us the reach into China that we've been looking for, and we look forward to sharing even more content with international audiences in the near future.
Since our inception, Youku Tudou as the leader in the multi-screen video space has helped transform how video and entertainment-related content is distributed and marketed.
Aggregating is only a part of what we do: HuffPost offers a combination of original blog posts (approximately 200 a day), original reporting, syndicated news (like from AP) that we pay for, and licensed content (via content-sharing partnerships). Original blog posts and pieces from our reporters account for more than 40 percent of all content viewed on HuffPost.
While the scale of our library is certainly attractive to our users, equally important is the quality of the content we provide and our state-of-the-art processing operation that vets every single piece of content that's submitted to ensure only the most suitable content is included.
Our users have a relationship with our brand and are demanding more and more Bumble content, and we're committed to delivering that content with a team that's as talented as they are passionate about our mission.
I believe that the brain has evolved over millions of years to be responsive to different kinds of content in the world. Language content, musical content, spatial content, numerical content, etc.
The combined entity Youku Tudou Inc. represents a dominant leader in online video sector in China with the largest user base, most comprehensive content library, most advanced bandwidth infrastructure, and most effective monetization capability.
Foreign universities have two aspects - content and brand. If we focus on the brand, we could lose out on the content. The idea is to focus on the content.
Schools are launching pads, launching our kids into their futures. Unfortunately, a lot of what we teach now looks identical to what we taught 40, 50, or 60 years ago. There's a need for both timeless curriculum content and timely content. What seems to be falling by the wayside is timely content.
I hope what's different for not only the channel 'It's Grace' 2014, but for the brand overall, is I hope to continue to expand into other areas of creative content and original content. We have 'Camp Takota' coming out on Valentine's Day - we're all so pumped for it! It's so exciting!
What we are going to do is continue to grow our content spend on original programming, both in absolute numbers and as a percentage of our total spending, because it's been working. It's been helping grow the brand; and more importantly, it's been driving viewing hours relative to how else we would spend the money.
Back in 2005-2006 when Tudou and Youku were founded, we saw the inflection point with the opportunity to build the leading PC-based video website.
In the chip business, our higher-tier products are actually becoming more expensive because more and more of the functionality of the phone comes into the chip itself. So we have been grabbing content on the phone at a time when the phone is becoming more and more like a PC in terms of things it can do.
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