A Quote by Victoria Strauss

There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.

Victoria Strauss

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Advanced Before Between Beyond Book Copies Difference Goes Goes On Happens How How Much Lot Marketing Months Much Publicity Published Reading Realize Sales Scenes Stuff Writers

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Victoria Strauss
American - Author
Born: 1955

The difference between Sales and Marketing is that Marketing owns the message and Sales owns the relationship.

John Jantsch

Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.

Charles Duhigg

When you're working on a game that has a budget of tens of millions of dollars and you have to sell millions and millions and millions of copies to break even, you have a lot more layers between you and the audience. You have a marketing department, and there's a different marketing department for every continent, and the parent company has stockholders, and all that kind of stuff.

Steve Gaynor

I suppose also that watching marketing and publicity stuff play out from behind the scenes, making those plans and seeing each piece fall into place or not, each year, for each book, has made me a little more tranquil about the process for my own book than I might otherwise be.

Danielle Dutton

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of twenty years of database marketing experience from scores of companies throughout the US. I can heartily endorse Arthur's book for anyone who wants to know the state of the art in database marketing today.

Lester Wunderman

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

Christine Comaford-Lynch

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

Peter Drucker

I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.

Patti Stanger

Hotmail went from zero to 12 million users with zero marketing steps. Not a penny was spent on sales and marketing, which was astounding. It showed us the power of the network effect.

Steve Jurvetson

Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.

M. J. Rose

I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers - and writing a bestselling book. The second implies that the product propels itself to the best seller list.

Tim Ferriss

Marketing starts even before our books are published.

Heather Hart

I think there is a huge difference between writers who have very big sales, and writers who have small sales. Even writers with very high reputations, even Nobel prize winners, often sell in very low figures.

Kazuo Ishiguro

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

Naveen Tewari

A Quote by Victoria Strauss

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