A Quote by Vikrant Massey
People have started consuming very privatised content. Initially, it used to be community viewing at the cinema, where you look forward to ice cream in the interval and then on to your dressing and dining rooms. Today, it's gotten so privatised that you're watching things on your mobile phone. That is a massive amount of change.
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I think a lot of people are doing content well today. A lot of companies are coming into the space. It is growing faster than anything other than mobile. You can see why. You look at young people and you can see how many are consuming content on their phones.
You can't be the dad who takes your kid out after your wife has said, 'No ice cream,' buys the ice cream, and says, 'Don't tell your mother.' You teach the child to lie - and to disrespect the other parent.
Pandemic-proof means the mobile phone has to be used and it has to be used in such a positive way that your next invention has to say, 'You know what, I am going to get another 30-40-50 million users that are out there onto my product through my mobile phone and that's going to help me sell what I do.'
It is a little bit strange from when you share a dressing room with someone, you play with them and then all of a sudden they are your manager but you used to have conversations with them that stay in dressing rooms and now you can't really have those conversations!
Ben & Jerry's ice cream will try to make some marijuana ice cream, resulting in thousands of people simultaneously getting and curing ice cream headaches.
I actually think the same things do make most people happy. The differences are extremely small, and around the margins. You like peach ice cream; I like strawberry ice cream. Both of us like ice cream much better than a smack on the head with two-by-four.
It's hard to say conversation has become a minimal thing, because look at the rise of mobile communications in the last 10 years. It used to be only the president had a mobile phone. Now everyone on earth, even if they have nothing else, they have a cell phone.
If you set yourself a goal for energy usage in your house, if you have to look at a graph on your phone, you probably won't change your behavior. But if you have a clock on the wall that changes color from green to red if you're using more energy than you've planned, then that actually can change your behavior. There are a lot of things to be done in that world that actually have an impact on our daily lives.
Gone are the days when people used to sit together and watch a show together. Today, it is all about become individual viewing. You miss a show, you can watch it on an app, while traveling, while sitting in your own rooms.
In the past goodness was always a collective experience. Then goodness became privatised.
Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.
Until today, you may not have realized that your life provides the content of your obituary. Just for today, examine your life. Think about all of the things you want to leave behind. Remember, the good thing about doing this today is that you still have time to rewrite your life's content if necessary.
Data is gathered all the time. Just take your mobile phone. Geo-location data collected by your (mobile phone service) provider is not just about your movements. It's about who you are with and what you will do next.
There is a generation of skimmers. It's not that they don't want to read in-depth content, but they want to evaluate what the content is before they commit time. Especially on a mobile phone - you don't have the phone, or cellular data, or screen size to be reading full-length content.
You look at your past and things that are unresolved and figure out what you need to do to move forward and fill a role with your family and in your community.
Living in a joint family is like receiving a triple scoop of your favorite ice-cream. It feels so nice when the entire family sits together on the dining table to have food.
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