A Quote by Vilhjalmur Stefansson
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
Quote Topics
Quote Author
Related Quotes
It is unethical not to know. It is unethical not to think. It is unethical not to love. It is unethical not to live an impassioned life. It is unethical not to attain greatness. It is unethical to succumb to the fear of envy and the conspiracy of mediocrity. It is unethical not to self-bestow genius. It is unethical not to be the first monkey.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.
I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
[My father did] advertising. That's why I got into this business. I think because we're really boxes of soap - actors and singers. You're artists, but in the public eye it's a matter of advertising.
An ethical atheist is infinitely more valuable than an unethical pious! What matters is whether you are ethical or not; your beliefs are utterly trivial beside this matter!
Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.
Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.
Advertising is a conscienceless industry, populated by cowards and idiots, that warps and drains everyone. It eggs on the worst in all of us. If I could eliminate either advertising or nuclear weapons, I would choose advertising.
Related Authors
Bear Grylls Quotes
British
Explorer
Christopher Columbus Quotes
Italian
Explorer
Christopher McCandless Quotes
American
Explorer
Dan Buettner Quotes
American
Explorer
Daniel Boone Quotes
American
Explorer
David Livingstone Quotes
Scottish
Explorer
Davy Crockett Quotes
American
Explorer
Edmund Hillary Quotes
New Zealander
Explorer
Isabella Bird Quotes
English
Explorer
Jacques Yves Cousteau Quotes
French
Explorer
James Cook Quotes
British
Explorer
Jeff Rich Quotes
American
Explorer
Reinhold Messner Quotes
Italian
Explorer
Robert Falcon Scott Quotes
British
Explorer
Thor Heyerdahl Quotes
Norwegian
Explorer
Walter Raleigh Quotes
English
Explorer