A Quote by Virgil Abloh

I do fashion to tell a narrative. — © Virgil Abloh
I do fashion to tell a narrative.
I do think the challenge, in a way for me, is to write a narrative film and when you finish watching it you feel like it's a collage. You tell the narrative, you tell the story, but you feel like you've created this tapestry. But it also has a shape, a story.
Fashion is a reflection of our times. Fashion can tell you everything that's going on in the world with a strong fashion image.
I'm obsessed with this idea of storytellers and people who have a narrative, and sometimes sustain a relationship because they're telling a narrative and someone is listening to that. Often the nature of the relationship is determined by how well they tell the story, or someone else's ability to suspend disbelief, or infuse into their narrative something which they may not even be aware of.
I need to tell the things that are important but which don't make sense in terms of the narrative, things that would destroy symmetry or narrative pace. This is my personal belief about what it means to write nonfiction.
If readers tell you that stretches of dialogue or narrative were too long, that they couldn't tell who was talking, that's something that can be fixed.
Fashion is this obsessive narrative that people don't understand but they can't stop looking at.
What I'm really proud of Beyonce and Solange, they understand the importance of creating the narrative. It's all about the narrative and how you position yourself with your narrative.
I do think the challenge, in a way for me, is to write a narrative film and when you finish watching it you feel like it's a collage. You tell the narrative, you tell the story, but you feel like you've created this tapestry. But it also has a shape, a story. So I think there's a middle ground that I try to strike... away from where everyone else seems ready to go, which is, setup, payoff. You know, He's afraid of water, oh, and at the end he's swimming in water - oh, my God. I hate that stuff.
The very act of story-telling, of arranging memory and invention according to the structure of the narrative, is by definition holy. We tell stories because we can't help it. We tell stories because we love to entertain and hope to edify. We tell stories because they fill the silence death imposes. We tell stories because they save us.
Film is a narrative format. Some fashion films try to retain some of the poetic mystery, but most of the time they only end up looking like some crappy, pretentious film-school thing. So I think the interest in film is really about the fashion world finding another form of expression.
Wearing clothes should be a personal narrative of emotion. I always respond to fashion in an emotional way.
I wear things that aren't in fashion. I wear colors that aren't in fashion. And as a result of that, I kind of bring it back. I feel like nothing really ever goes out of style. It's just what the media and what people tell people to wear. I think having your own sense of fashion is important.
In 1990 I did a story with Helena Christensen about a woman who lives in a trailer in the middle of the desert and finds a little crushed UFO with a martian who has survived the crash. She takes him home, and they fall in love. Later he has to meet with his fellow martians who have arrived to rescue him. It's a sad ending. This was my first truly narrative story and apparently the first narrative story in fashion photography.
I don't think people want to look at problems. They want a continuous narrative, an optimistic narrative. A narrative that says there's a present and a future - and what was in the past no longer exists.
I've always thought that one of the things that the Internet and the gaming world permits as a narrative technique is to not tell the story from beginning to end - to tell stories sideways, to give alternative possibilities that the reader can, in a way, choose between.
I tell you, those old dudes who say, 'I don't care about fashion,' they're not going out in drag. Everyone cares about fashion.
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