I'm just going to go out there, pop on my leather gloves, and constantly make connections outside the Octagon, and that will make me bigger in the Octagon.
Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.
I've done nothing but show up and fight, go to work inside the Octagon, outside the Octagon, and do things right. But people want to talk about me and discredit me.
I feel like a lot of my fans hold high expectations of me when it comes to inside the Octagon - not so much outside of the Octagon - but I feel like most of my performances are pretty dominant, so I don't feel like I have the luxury to not perform in an extremely impressive fashion.
I got to share the Octagon with Clay Guida. I got to share the Octagon with Cub Swanson. Now I'm going to share the Octagon with Frankie Edgar. These are things that, as a fighter, you always dream of.
I have so many plans inside and outside the Octagon.
I think the mental preparation isn't something that you can work on in one large sum. It has to be a collective collaboration of doing little things for your mental state constantly throughout the prep and managing your life outside the Octagon, managing your life in transit to the Octagon, managing your life once you get to training.
I do believe my legacy outside of the Octagon is just as good as it is inside of it.
I want to have fun inside the Octagon.
The film business, for me, has been great, but the music business, we've always been on the outside looking in.
I just want to give my fans a place to go where they can be free and nobody will judge them, because life is more interesting when you're looking at it from the outside. I don't think you need to be on the outside looking in; I think you should enjoy the outside.
I think I bring a different flavor to the game, both inside and outside the Octagon.
There are lots of India-related business which is nourished overseas. I mean India-related business that is done off-shore. There are lot of funds that are invested in India and run by Indians but are being operated from outside, mainly because of the taxation laws.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
People know me only from the Octagon, from the gym. I'm a different person outside and I am who I want to be.
The truth is, when I got started in this business, it wasn't because I had a full understanding of the importance of the business, but because I thought it was fun. I found it exciting. It fulfilled me, whatever it was that I was looking for.