A Quote by Viv Albertine
Fashion wasn't a label back in the '70s. We made our own clothes because we had no money.
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At 15, I was modeling. I had to do my own hair and makeup. I also made my own clothes because I grew up in South Africa, where fashion was six months behind because of the seasons.
When I was 18, my mum gave me all the clothes she'd had made at the famous haute couture fashion label, House of Worth, in Paris. Of course, I eventually trashed them all.
My fascination with women's clothes began very early. My mother was a very fashionable woman. She also made her own clothes. She had these fashion magazines, and I would draw the women in them. My middle school art teacher suggested that I have a fashion drawing show.
My parents got me a sewing machine for Christmas during my senior year of high school. I made three pieces of clothing and had a fashion show at the end of the year, where we had to wear the clothes that we made. I took it to a whole new level; I made all my friends clothes.
Looking at 2014, I look back: we made more money off 'Mailbox Money' than we would have made off taking an advance from anybody. We made more money letting our fans buy the stuff directly from us than what any label could have offered us.
There was a loneliness because kids my age had video games, tennis. They traveled. They had beautiful clothes. I was wearing my sisters' old clothes that were adjusted on me, because we didn't have money to buy clothes. So that really made me go deep inside on my heart, because the only things I could have with me were my heart and my brain.
I really learned a lot from collecting clothes because I got to go back into the history of fashion and fashion photography and jewelry. It changed how I felt about fashion and about what I did forever because I used to look a little bit down on myself for it.
I was a very independent, successful girl. I made my own money, I bought my own airline tickets. When I got a paycheck, I went to Bergdorf and I bought my own clothes. There were no rock stars buying me my clothes.
Well, I was doing platinum albums back-to-back with Jive when they were the hottest hip-hop label. There was a time when Jive made a lot more money than Def Jam. They had KRS-One, Too $hort, E-40, Mystikal, UGK and Keith Murray. They had Will Smith when he was still the Fresh Prince.
I've been criticized by my generation, artists from the '70s - and there's nothing more tragic than artists from the '70s still doing art from the '70s - because I blur all these borders between fashion and pop.
I went to school for a short period of time to study fashion. I wanted to become a stylist or a designer. I made clothes when I was a teenager that I used to sell online. My label name was "Baby Jesus" - so incredibly stupid, but whatever, I was 17!
I'm totally formed by my mother's interest in fashion. As a Hungarian immigrant, she couldn't afford clothes. She made all her clothes from patterns. It was not dépassé to make your own clothes, it was a respected skill and it was financially expedient. I learned that doing it yourself, having self-discipline and working went hand in hand. To work passionately at something is the key. I'm fortunate and blessed to have had, for the most part in my life, the privilege to work at something I'm passionate about.
I created my own concept art and went in and did a 90-minute presentation that cost me a lot of money.And, the great thing is though, when I got the job, they had to buy all of it from me, because one of the set pieces in the middle of the movie was the scene I wrote, and they needed to own everything because a lot of it ended up being the movie we made, so I got all my money back. I was committed. I was going to outspend every competing director.
For 10 years, I was my own label, my own promoter, my own PR. We borrowed money to print our CDs.
Our redneck reputation back then was originally just because we had long hair. Back in the '60s and the early '70s, in the South that was kind of a no-no. At all the Army and Navy bases we'd play, we would get into fights with the soldiers over our hair. But I think our music overshadowed everything else.
The Internet, really. It's amazing what you can find. There are so many different resources on the Internet and I got into blogging because of my friend's sister who had a blog, Fashion Robot, which she stopped a few months ago just because it was too much time ... I started taking more of an interest in fashion, and going to more websites like Style.com or whatever. Eventually I made a hasty decision and made my own.
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