A Quote by Wally Olins

We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them. — © Wally Olins
We have to be alert to the way brands behave and misbehave. We have to reward the good ones with our loyalty and punish the bad ones by avoiding them.
Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.
The best way to behave is to misbehave.
If Turkish or Moroccan boys misbehave here, it's up to us to re-educate them and, when necessary, to punish them.
We are so well trained that we are our own domesticator. We are an autodomesticated animal. We can now domesticate ourselves according to the same belief system we were given, and using the same system of punishment and reward. We punish ourselves when we don't follow the rules according to our belief system; we reward ourselves when we are the "good boy" or "good girl".
The gospel of the Savior is not simply about avoiding bad in our lives; it also is essentially about doing and becoming good. And the Atonement provides help for us to overcome and avoid bad and to do and become good. Help from the Savior is available for the entire journey of mortality - from bad to good to better and to change our very nature.
When it comes to partisan politics, everyone is a hypocrite. And all they care about is whether it hurts or helps them ... Is it good or bad for the Democrats? Is it good or bad for the Republicans? Is it good or bad for Jews, or good or bad for blacks, or is it good or bad for women? Is it good or bad for men? Is it good or bad for gays? That's the way people think about issues today. There is very little discussion of enduring principles.
The Obama administration now has regulations that tells them that they can no longer promote marriage to these young girls. They can no longer promote marriage as a way of avoiding poverty and bad choices that they make in their life. They can no longer even teach abstinence education. They have to be neutral with respect to how people behave.
We want our users to use the Found Money feature so they can get extra money while they shop, which will be invested in their future. And that's a powerful idea for our customers, and it is a powerful idea for brands because from their perspective they are increasing loyalty for their brands by investing in their customers' future. And of course it helps us grow our business.
What is patriotism but love of the good things we ate in our childhood? I have said elsewhere that the loyalty to Uncle Sam is the loyalty to doughnuts and ham and sweet potatoes and the loyalty to the German Vaterland is the loyalty to Pfannkuchen and Christmas Stollen. As for international understanding, I feel that macaroni has done more for our appreciation of Italy than Mussolini... in food, as in death, we feel the essential brotherhood of mankind.
The great secret of good management is to be more alert to prevent a man's going wrong than eager to punish him for it.
It is rather more noble to help people purely out of concern for their suffering than it is to help them because you think the Creator of the Universe wants you to do it, or will reward you for doing it, or will punish you for not doing it. The problem with this linkage between religion and morality is that it gives people bad reasons to help other human beings when good reasons are available.
Avoiding life, avoiding making any concrete plans for your life-that's just one way you're pretending you can keep bad things from happening to you again.
If my children do not behave according to Islam, if they do not pray for instance, I will punish them.
It occurred to me that building a company was the best way to align a group of people towards building something great. And its really... it's a good organizational structure where you can really reward people. If they're building something that's good, you can you work with partners and reward them if the product that you're developing work well. It's a good way to get the best people involved to build something very good.
Success is ultimately realized by people who make more good choices and recover quickly from their bad choices. Our personal and professional success depends on repeating good choices, day in and day out, and avoiding repetition of bad choices.
If I say [electrons] behave like particles I give the wrong impression; also if I say they behave like waves. They behave in their own inimitable way, which technically could be called a quantum mechanical way. They behave in a way that is like nothing that you have seen before.
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