A Quote by Wally Olins
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
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Brands and branding are the most significant gifts that commerce has ever made to popular culture.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.
The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions.
By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.
My husband is in branding. He brands places - cities, institutions.
Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.
Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.
Branding in electric mobility is critical, but I think what Tesla has also demonstrated is that you can build new brands.
I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?
There is a branding influence on my work. But there's nothing really new about people as brands. The only difference is the scale and exposure.
The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.
We've always believed that popular culture and populist politics go hand in hand. It's an honor to be working with so many respected and influential artists, and we're indebted to them for having the courage to speak out at a time when our country so desperately needs change. For our 2.5 million members and far beyond, the Vote for Change tour will have a seismic cultural impact.
Movies are arguably the most influential, important medium in the world. They have a tremendous cultural impact. Because women are now making movies, then women's ideas, philosophy, point of view will seep into that culture. And that's never happened in history. Ever, ever, ever. We can't even see the impact of that yet.
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