A Quote by Wally Olins

It's quite extraordinary that a recourse (branding/identity) which is generally regarded as so significant, and is now so ubiquitous, is so little understood.
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
In Silicon Valley, where I worked at companies like Facebook and Twitter for the earlier part of this decade, Cuba was generally regarded, when it was regarded at all, as a technological curiosity.
And trust, yes, which is important, but that is what I aim towards. Now that is difficult for some people, and with that desire to get things as good as possible, I would say that I’m probably regarded as quite prickly to work with.
And trust, yes, which is important, but that is what I aim towards. Now that is difficult for some people, and with that desire to get things as good as possible, I would say that I'm probably regarded as quite prickly to work with.
It's common knowledge that professional athletes earn extraordinary incomes. What is less known or understood is how the advent of these riches has seeped into the conscious and unconscious ways in which our society now parents children.
[Freud's] great strength, though sometimes also his weakness, was the quite extraordinary respect he had for the singular fact... When he got hold of a simple but significant fact he would feel, and know, that it was an example of something general or universal, and the idea of collecting statistics on the matter was quite alien to him.
Whenever the horse stopped (which it did very often), he fell off in front; and, whenever it went on again (which it generally did rather suddenly), he fell off behind. Otherwise he kept on pretty well, except that he had a habit of now and then falling off sideways; and, as he generally did this on the side on which Alice was walking, she soon found that it was the best plan not to walk quite close to the horse.
There's a line I love in Conan The Barbarian where someone says, "That used to be another snake cult, now I see it everywhere." That's certainly true of documentaries. I wouldn't say it's ubiquitous, but it's become close to ubiquitous. It's everywhere.
Star Wars may be kind of a cartoon, but the original trilogy depicts a political paralysis which breeds an interest in a strong leader who will make a significant break with the past. And Hillary Clinton is a person - whether you like it or not - of extraordinary experience. I don't know if we ever had a presidential candidate with that level of political experience. There's no learning curve for her. And that, in some periods, would be a huge plus. In the end, I think it will be a significant plus for her now.
My wife and I have now founded Lavender Pictures. If one has one's own company, there are very few surprises, but there's still the actual thrill of trying to get these projects off the ground. We're meeting with some measure of success. Always, now and at any stage of my career, I'm open to ambush, but there have been the most extraordinary set of coincidences, which continues through my journey, and I find it thrilling. Often, out of left field and quite randomly, comes a project and I think, "My god, there you are!" It's quite beautiful, really.
Brands and branding are the most significant gifts that commerce has ever made to popular culture.
Quite generally, the familiar, just because it is familiar, is not cognitively understood. The commonest way in which we deceive either ourselves or others about understanding is by assuming something as familiar, and accepting it on that account; with all its pros and cons, such knowing never gets anywhere, and it knows not why.... The analysis of an idea, as it used to be carried out, was, in fact, nothing else than ridding it of the form in which it had become familiar.
There's a little bit of protocol in the real world which is quite important. If you speak to me, we understand that we've entered into a social contract. But sound that you haven't given permission to receive is noise, and generally unwelcome.
That helped me to keep in touch with myself and to keep in touch with this really quite extraordinary language and literature into which I had pushed a little way.
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