A Quote by Wally Olins
Overall, because branding is about creating and sustaining trust it means delivering on promises. The best and most successful brands are completely coherent. Every aspect of what they do and what they are reinforces everything else.
Quote Topics
Quote Author
Related Quotes
Our challenge is to restore both trust in Labour as a party of government and trust in democracy as the best means of delivering what the public wants.
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'
Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as “sophisticated,” “desirable,” “innovative,” “friendly,” and “trustworthy.”
A coherent typeface is an essential part of a coherent branding strategy.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
I really just try to focus every day on delivering the most honest portrayal I can and let everything else take care of itself.
Because I believe that I know about that aspect of hip-hop better than any one else, I'm trying my best in order to be the most real I can in this situation.
Creating a city for successful aging involves incorporating age friendly values into everything we do - every plan, every project, every design. I'm excited to be leading Honolulu in this effort, and I believe that it will be one of the most rewarding things I do as Mayor.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
Brands and branding are the most significant gifts that commerce has ever made to popular culture.
The man who promises everything is sure to fulfil nothing, and everyone who promises too much is in danger of using evil means in order to carry out his promises, and is already on the road to perdition.
Credit means that a certain confidence is given, and a certain trust reposed. Is that trust justified? And is that confidence wise? These are the cardinal questions. To put it more simply credit is a set of promises to pay; will those promises be kept?
I realized there's a difference between creating a character and sustaining a character. The challenge that comes with sustaining a character is that you have this sudden impulse to think about all the things the audience liked.
I want to share that I had and still do, and a great relationship with Angela Ahrendts. She was the CEO of Burberry. One of the things that I saw her do at Burberry was that every person she screened for a job, they had to go through the trust test. Do they understand what trust even means. Do they consider it in their life. If people didn't pass that part of the test, they didn't get into Burberry, because she wanted a team. It was extraordinary to be with her, because she brought them to the height of their best behaviors, including trust, which is the most important thing here.
The ability to make and keep promises is the key aspect to trust in a relationship.
Related Authors
Alfred Lord Tennyson Quotes
British
Poet
Benjamin Disraeli Quotes
British
Celebrity
Bertrand Russell Quotes
British
Celebrity
C. S. Lewis Quotes
British
Writer
Charles Spurgeon Quotes
British
Priest
George Eliot Quotes
British
Novelist
George Herbert Quotes
British
Poet
George Orwell Quotes
British
Novelist
Jane Austen Quotes
British
Novelist
Jeanette Winterson Quotes
British
Writer
Lord Byron Quotes
British
Poet
Neil Gaiman Quotes
British
Author
Richard Branson Quotes
British
Businessman
Virginia Woolf Quotes
British
Author
W. Somerset Maugham Quotes
British
Novelist
Winston Churchill Quotes
British
Statesman