A Quote by Wally Olins

The only requirement of a symbol is that it have substance underneath: The first thing to do is to try to establish the substance. The style comes after the substance. Only then can the style help the substance, and vice versa.
We must reflect a holistic view of the leader, in three dimensions, character, substance and style. Character consists of the qualities that win trust whereas substance consists of the qualities that earn us credibility; style is the dimension of execution - getting others to get things done.
Evil has no substance of its own, but is only the defect, excess, perversion, or corruption of that which has substance.
How a man perceives substance dictates the amount of substance in a man. To know the depth of anyone's true substance, simply measure the weight of what consumes and excites their inner drive.
Addiction isnt about substance - you arent addicted to the substance, you are addicted to the alteration of mood that the substance brings.
Addiction isn't about substance - you aren't addicted to the substance, you are addicted to the alteration of mood that the substance brings.
Substance is enduring, form is ephemeral. Failure to distinguish clearly between the two is ruinous. Success follows those adept at preserving the substance of the past by clothing it in the forms of the future. Preserve substance; modify form; know the difference.
When we consider the being and substance of that universe in which we are immutably set, we shall discover that neither we ourselves nor any substance doth suffer death. For nothing is in fact diminished in its substance, but all things, wandering through infinite space, undergo change of aspect.
Substance is a subspecies of value. When you reverse the containment process and define substance in terms of value the mystery disappears: substance is a "stable pattern of inorganic values." The problem then disappears. The world of objects and the world of values is unified.
Of the eternal corporeal substance (which is not producible ex nihilo, nor reducible ad nihilum, but rarefiable, condensable, formable, arrangeable, and "fashionable") the composition is dissolved, the complexion is changed, the figure is modified, the being is altered, the fortune is varied, only the elements remaining what they are in substance, that same principle persevering which was always the one material principle, which is the true substance of things, eternal, ingenerable and incorruptible.
But if men would give heed to the nature of substance they would doubt less concerning the Proposition that Existence appertains to the nature of substance: rather they would reckon it an axiom above all others, and hold it among common opinions. For then by substance they would understand that which is in itself, and through itself is conceived, or rather that whose knowledge does not depend on the knowledge of any other thing.
There is universal substance which is divine substance because where else can it be?
The ideas of things intellectually known pass into the substance of the intellect much more than do foods into the substance of the body.
The concentration of the ferment iron in living substance is very small, being in the region of 1 g to 10 million g of cellular substance.
Behavior is the substance of religion. Belief is the substance of relationship.
First, you believe that there is one intelligent substance, from which all things proceed. Second, you believe that this substance gives you everything you desire. And third, you relate yourself to it by a feeling of deep and profound gratitude.
Resist the temptation to try to use dazzling style to conceal weakness of substance.
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