A Quote by Walt Mossberg

People think of Apple as a maker of excellent premium hardware. In fact, many reviewers regard Apple devices as the best you can buy.

Walt Mossberg

Quote Topics

Apple Best Buy Devices Excellent Fact Hardware In Fact Maker Many People Premium Regard Reviewers Think

Quote Author

Walt Mossberg
American - Journalist
Born: March 27, 1947

I do think there is a lot of potential if you have a compelling product and people are willing to pay a premium for that. I think that is what Apple has shown. You can buy a much cheaper cell phone or laptop, but Apple's product is so much better than the alternative, and people are willing to pay that premium.

Elon Musk

Samsung and Apple seem to think that they're going to provide everything. Apple believes services will drive hardware, while Google wants to own each user regardless of hardware, so you have differing philosophies.

Noam Bardin

In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.

Wesley Morris

The Kindle app runs on iPads, BlackBerry, and Android devices, so you can read your books wherever you want; with Apple, you're locked into Apple devices.

Daniel Lyons

The iPod wasn't the first MP3 player. Nor were the iPhone and iPad the first in their categories. The real reason for the success of these devices - the true unsung hero at Apple - is the iTunes software and iTunes Store. Because Apple provided them, it wasn't just selling hardware.

Daniel Lyons

The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.

Douglas Rushkoff

Apple is all-in on Apple hardware and still wants you to be all-in, too.

Walt Mossberg

The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might be able to save the brand name. A company with the letters A-P-P-L-E in its name might survive, but it won't be the Apple of yore.

Nathan Myhrvold

Arguably Apple's least successful core hardware product in decades, the Apple Watch could have been nursed along, like a terminal patient.

Walt Mossberg

At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.

Omar Samra

Apple is happy to allow users more control over their devices as long as it also happens to benefit Apple. If it doesn't, then tough.

Kevin Drum

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

Steve Jobs

Apple has a passion to deliver the most amazing, innovative - and, in fact, I got criticized because in "Win," there are at least 10 references to what Steve Jobs has done, and Apple's done, in that my editor said it's too much. But Apple is a passionate company.