A Quote by Walt Mossberg
Everyone knows that Apple crushed Microsoft in the mobile era. But it was exactly the opposite in the PC Wars of the 1980s and 1990s.
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In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
We believe that Apple has it wrong: they've talked about it being the post-PC era, they talk about the tablet and PC being different; the reality in our world is that we think that's completely incorrect.
We think of them as mobile phones, but the personal computer, mobile phone and the Internet are merging into some new medium like the personal computer in the 1980s or the Internet in the 1990s.
Microsoft's intentions must be judged by Microsoft's actions, not Microsoft's words. Their actions speak plainly enough: they are working to turn today's open-PC ecosystem into a closed, Microsoft-controlled distribution and commerce monopoly.
Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess.
Apple isn't the next Microsoft, you see. Apple is not the next anything because the role it aspires to transcends anything imaginable by Microsoft, ever. Google is the next Microsoft, so Google is seen by Ballmer as the immediate threat - the one he has a hope in hell of actually doing something about.
digital hub (center of our universe) is moving from PC to cloud - PC now just another client alongside iPhone, iPad, iPod touch, ... - Apple is in danger of hanging on to old paradigm too long (innovator's dilemma) - Google and Microsoft are further along on the technology, but haven't quite figured it out yet - tie all of our products together, so we further lock customers into our ecosystem
Recently, there has been a profound change in how we think about corporate leadership. The 1990s was the era of celebrity leaders: we focused on Jack Welch, and not GE, on Bill Gates, and not Microsoft, on Steve Jobs, and not Apple, on Larry Ellison and not Oracle. But, on reflection, the records of most high-profile leaders have not withstood closer scrutiny. In almost all cases, it turns out that the success of organizations is due to the collective efforts of many, and not to the genius of a single, all-powerful individual at the top.
Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do.
All through the 1980s, Apple kept its prices high. There were many reasons Microsoft's much bigger user base managed to resist moving to the GUI - but price was high among them.
People who write about technology love to huff and puff and hyperbolize. The fate of the entire world seems to hang on every move made by Microsoft or Google or Apple. Every new smart phone gets billed as a potential 'iPhone killer,' while every new product from Apple represents the dawn of a new era. It's ridiculous - and exhausting.
We've been happy to be able to work with Sony and Microsoft to have the first game that honors everyone's purchases across iOS, Android, PC, Mac, and the console platforms.
Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
It was actually the opposite of what a director once said to me. He said, 'Remember, everyone is here to serve you.' And as he walked away, I thought to myself, 'It's exactly the opposite: I'm here to serve everyone.
This is a critical time for the industry and for Microsoft. Make no mistake, we are headed for greater places — as technology evolves and we evolve with and ahead of it. Our job is to ensure that Microsoft thrives in a mobile and cloud-first world.
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