A Quote by Walt Mossberg

I actually looked at an Apple ad from 1978. It was a print ad. That shows you how ancient it was. And it said, 'Thousands of people have discovered the Apple computer.' Thousands of people.

Walt Mossberg

Quote Topics

Actually Ad Ancient Apple Computer Discovered How Looked People Print Said Shows Thousands Thousands Of People

Quote Author

Walt Mossberg
American - Journalist
Born: March 27, 1947

And then lo and behold IBM, Apple and Motorola took an ad in all the newspapers, double page ad, and said, announcing the chip that they were now able to manufacture it and that they were going to kill Intel.

Arthur Rock

I wrote an ad for Apple Computer: "Macintosh - We might not get everything right, but at least we knew the century was going to end".

Douglas Adams

I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.

James Marsters

Apple has never allowed ad-blocking software on the iPhone or iPad. This is one among many reasons that I ditched both. Not because I hate ads all that passionately, but because it's an example of the obsessive corporate control Apple maintains over its environment.

Kevin Drum

Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.

Jason Kilar

Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.

Laura Sydell

In many ways, Apple CEO Tim Cook has been saying that and more for many years. He's said you don't have to choose between doing good and doing well. But only a few dozen people were lined up outside the Apple Store in San Francisco. That's nothing compared to the hundreds and thousands that line up for new products. Cook is taking a gamble here.

Laura Sydell

So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.

Zephyr Teachout

If you want to run an ad on the iPad, it has to be approved by Apple.

Carol Bartz

With the greatest of respect, I have watched Apple from the day it started. I was publishing magazines about the Apple II before most people had ever heard what a personal computer was.

Felix Dennis

When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.

John Sculley

One reads thousands of books, of poets, modern and ancient, as one meets thousands of people. What remains of it all is hard to tell.

Marguerite Yourcenar

In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.

Wesley Morris

Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.

Sendhil Mullainathan

I have the ability to see results six months later and there's no better feeling. We impact on thousands of people in the world. And in New York, which is the roughest, when people appreciate what we're doing, it puts the Simoniz back on the apple.