A Quote by Walt Mossberg

If I do decide to review a product, I sometimes negotiate with a company the timing of the review but never its outcome or tone. I sometimes strive to be the first to publish a review, but I never promise a good review in exchange for that timing.
Is it ever worthwhile to buy a review? Not in my opinion. With independent paid review services, quality can be a problem; plus, there are plenty of non-professional book review venues out there that will review for free.
I built a career on negative reviews. I didn't get a good review ever until Fran Lebowitz gave me a good review in Interview. That was the first good review I got in 10 years.
The hateful reviews are very funny. And sometimes you can enjoy a hateful review much more than a good review.
What I really like is an intelligent review. It doesn't have to be positive. A review that has some kind of insight, and sometimes people say something that's startling or is so poignant.
It was my third Second City review before I even got mentioned in the review. It was the third review where it finally was like, 'And Lauren Ash is here.' Thank God, it's about time!
I prefer a good review. A bad review that dismisses us... I take it with a grain of salt. I go, 'Okay, they didn't even try.'
One thing I noticed over time is that if I got a bad review, usually the bad part of it was at the very end. I could tell that nobody read the whole review because they would just say, "It was great to see the review!" In a way, my brain shuts down at the end of an article. It doesn't really want to go to the end.
Reviewing books is all about coziness. It is all of it a kind of caucus race. Women review women, Jewish writers review and praise Jewish writers, blacks review blacks, etc.
Incidentally, the very, very first review that James Lavelle and I saw of Endtroducing was very negative! It was in The Wire, and the context of the review was that, you know, Mo'Wax was so far behind Ninja Tune. Heheheh. And people wonder why there was this sense of a feud between labels! We just kind of looked at each other and we were like, 'Oh, well, let the floodgates open!' But, not to be facile, that was literally the last bad review I ever saw for that album.
What is a budget review? A personal review with numbers
My main qualm about TV criticism has been when people review TV the way they review movies. They watch the pilot, and write a definitive review of the show. The obvious analogy is that you don't read the first eight pages of a book and then talk about whether the book works or not. People want so desperately in this day and age to declare something thumbs-up or thumbs-down that they declare it immediately.
I have a rule that I don't review shows from photographs or from video. I certainly might go back and look at photographs and look at video to remind myself of something or for personal information. But I never review from that.
I cherish the review-as-literature; as lapidary journalism in the eighteenth-century mode, the last hard sparkling diamond in theessayists's tarnished crown. To me, writing a good review is not just a way to make extra money, but a sacred duty.
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Reviews are all bullshit, because they always change. When House of 1000 Corpses came out, all the reviews were awful. It was impossible to find a review better than "The worst movie ever made." And now I'll see more-modern magazines, and sometimes they'll re-review things, and I'll read this great review for it. It's the same thing with White Zombie! People talk about "Oh, White Zombie, these classic records. Why don't you do them now?" Everyone hated those records when they came out! The reviews were terrible.
I never expected to be in the papers. I personally never expected to be in the papers. The height of my ambition for these books was, well frankly, to get reviewed. A lot of children's books don't even get reviewed.. forget good review, bad review. Personally, no, I never expected to be in the papers so it's an odd experience when it happens to you .
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