A Quote by Walter Cronkite

A lot of the questions raised about television's power and influence on events have applied throughout history to every mass-communications medium - most particularly print, because that's the medium we've had the longest.
Motion pictures are a director's medium. Broadway is a writer's medium. Television is a producer's medium. I picked a medium I could control.
I did a good bit of episodic television directing, but directing a movie is so much more complicated. And there's so much more responsibility because the medium is very much a director's medium. Television is much more of a producer's writer's medium so a lot of the time when you're directing a television show they have a color palette on set or a visual style and dynamic that's already been predetermined and you just kind of have to follow the rules.
Television [is] a high-impact medium. It does some things no other force can do-transmitting electronic pictures through the air. Still, as an explored, comprehensive medium, it is not a substitute for print.
They say that theater is the actor's medium, television is the writer's medium and film is the director's medium, and it's really true.
People have romantic notions about television. In the highest realms they think it's some sort of art medium, and it's not. Others think it's an entertainment medium, it's not that either. It's an advertising medium. It's a method to deliver advertising like a cigarette is a method to deliver nicotine.
Variety is very, very good. Going from medium to medium, if you get the chance to do it, from theater to television to film, which are all distinctly different, keeps me sharp. What works in one doesn't work in the other, and you have to be looking for the truth of the performance, whatever way that medium might demand.
I've actually done events at radio stations where I feel like I've had to give a little talk in behalf of television as a medium.
I think television has become such an interesting place for characters and for incredible storytelling. Half of what I watch are television shows that I've become obsessed with. I just think that it's opened up so much, to be such an interesting and creative medium, and so many wonderful directors and actors are moving to television because it is a great medium for telling stories and for creating a character over a long period of time.
Film is an emotional medium; it's not a logical medium. It's not an intellectual medium, so every decision you make as a filmmaker and an actor has to be emotional in some way, even in the rejection of logic.
I think film and television are really a director's medium, whereas theatre is the actor's medium.
I think the key difference between the web and print medium is, on the web or any digital medium, you're dealing with this added element of behavior.
Television, I would say, isn't an advertising medium. It's a selling medium.
People talk about medium. What is your medium? My medium as a writer has been dirt, clay, sand--what I could touch, hold, stand on, and stand for--Earth. My medium has been Earth. Earth in correspondence with my mind.
If you are going to go to a medium, go to a medium as a skeptic... and this is a medium telling you this! Because if someone is a medium and they are legit, they're not going to be shocked by skepticism, they're not going to be taken aback or intimidated by skepticism.
Those who have had the most impact and influence throughout history and certainly the people who've had the most impact and influence on me personally have been basically entirely unaware of any such influence and made their chief concern their personal devotion and obedience, and the pleasure of God in the hidden things of their lives.
Never in the history of cinema has a medium entertained an audience. It's what you do with the medium.
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