A Quote by Walter Cronkite

Cable has come along; many all-news 24 hour cable outlets in the United States. They have cut deeply into the traditional networks' viewing audience. — © Walter Cronkite
Cable has come along; many all-news 24 hour cable outlets in the United States. They have cut deeply into the traditional networks' viewing audience.
The weakness of cable news is that it chases its audience around. Your audience wants fast-paced, popular news. It needs real news. Cable news changes its stripes based on audience reaction. Viewers are reacting well to breaking news? You probably do more breaking news than you need to. The struggle is building something so that people will come to you, as opposed to constantly changing what you are because you're unsure of where the audience is.
I just don't need cable news. There's nothing that happens on cable news that I don't already know. I'm talking about just the acquisition of information, learning things. What is on cable TV is not that. Cable news isn't news. What is happening on cable news right now is a political assassination of not just Donald Trump, but of ideas and cultural mores that I believe in.
Al Gore announced Tuesday that he plans to launch a 24-hour cable news network for young adults. Gore claims he's been wanting to do this since he invented cable TV in the 1990s.
Classic cable TV may have hit its peak, but it's still a huge force, and the streaming apps of many cable networks still require you to authenticate that you're a paying cable customer every time you want to use a new such TV app.
Even to current-events junkies, the notion of a 24-hour news channel sounded like a gimmick when the Cable News Network launched more than 30 years ago.
Prior to 'The Shield,' basic cable was just a wasteland of reruns and NASCAR. When we came along, I think there was a collective, 'Hey, if they can do that, why can't we?' from the basic-cable networks of the world. We ended up being the cornerstone for a network, and a great one.
I think cable TV in the United States is amazing right now. It's reinvented television, really. What's going on in the States with some of these cable shows like 'Breaking Bad' and 'Mad Men' is amazing stuff.
It is harder to get adult, character-driven material on television than it used to be, but there are lots of other places that you can go to sell it. If you can do it for basic cable or pay cable, we have those outlets.
Why would you let [the TV audiences] build a habit of going to the cable networks? So I think they've obviously smartened up now, and they're not giving the summer to cable anymore.
As we continue down the path of automation, virtually every city will have 24-hour convenience stores, 24-hour libraries, 24-hour banks, 24-hour churches, 24-hour schools, 24-hour movie theaters, 24-hour bars and restaurants, and even 24-hour shopping centers.
I don't even see it as cable TV anymore. I've been called 'Larry the Cable Guy' for so long, I don't even think about it being about cable. I don't know anything about cable.
Cable news is 24 hours long, so you have to fill it up with something.
I think a lot of people in television news look at the cable networks with great envy.
One of the things we've learned about Donald Trump is he totally obsessed by the media. He is like the media critic-in-chief. He watches more cable news than people who work in cable news do. And he's extremely thin skinned about it.
I feel like people have more in common than the news reports. People getting along doesn't sell very well in the news. I find that to be deeply depressing. I don't even talk about it on stage, because it would take too long to explain. I'd have to spend an hour on it to get people to understand what I'm saying because it's so instantly polarizing. Because cable news has kind of set up a construct where you're for or against something immediately. So if I said something about it, people would be for or against me immediately. And I don't want that.
The only reason I'm ever in character as 'Larry The Cable Guy' is because that's what I'm hired to do. In my movies, obviously they hired 'Larry The Cable Guy' to be 'Larry The Cable Guy.' When I do my shows, I'm 'Larry The Cable Guy.' When I do Jay Leno, it's: 'Please welcome 'Larry The Cable Guy.'
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