A Quote by Walter Cronkite

I suppose popularity is measured by ratings. If a broadcaster is known as the leader because of ratings, then that's where people most want to be seen and heard, so there's no question that there's an advantage.

Walter Cronkite

Quote Topics

Advantage Because Broadcaster Heard Known Leader Measured Most No Question People Popularity Question Ratings Seen Suppose Then Want

Quote Author

Walter Cronkite
American - Journalist
November 4, 1916 - July 17, 2009

Every single television product has the ambition to chase ratings, every one of them. Many have other ambitions, for many, ratings are not #1. But my experience on TV, and on the entertainment side, has been entirely ratings-based. When I look at TV I look at ratings. And I never second guess ratings. Never.

Lawrence O'Donnell

Approval ratings matter for politicians, largely for good reason. A leader with plummeting approval ratings ought to take note of the needs and hopes of his people.

Faith Salie

The ratings system is so bogus and people know it. Fewer and fewer people care. The ratings board has sort of exposed itself. But my problem is, as a parent, there's this area of film that my daughters want to see. They're not my kind of films, I don't want to go see them, but I really want to know whether my daughters can see them or not. The morality of what the ratings board is doing now escapes me. I don't get it.

William H. Macy

I believe that, not only in chess, but in life in general, people place too much stock in ratings – they pay attention to which TV shows have the highest ratings, how many friends they have on Facebook, and it’s funny. The best shows often have low ratings and it is impossible to have thousands of real friends.

Boris Gelfand

I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue.

Connie Chung

One of the reasons why when Elvis dies or the Son of Sam is captured ABC News' ratings go up is because people who don't normally watch news are watching then. The question is, do you want to attract people who don't watch network news or fight over the people who do?

Roone Arledge

I think that we shouldn't be fixated all the time on the ups and downs of the weekly ratings, of the quarter-hour ratings.

Walter Isaacson

I think 'Y&R's future is contingent upon the ratings. Obviously, none of the soaps are kept alive for the sake of loyalty. It's all about ratings. It's show business. Period.

Eric Braeden

I never get obsessed with ratings, partly because the Channel series 'Utopia,' which I did, had small ratings but a passionate following, which allowed a second series.

Alistair Petrie

I get ratings. If I didn't get ratings, they [media] wouldn't do it. They don't care about poll numbers, they only care about ratings.

Donald Trump

TRP ratings affect me. There are times when the ratings are so low that we feel that we could have done something more. But that is about it. I don't stress over it too much.

Kratika Sengar

The media love coarse debate because coarse debate drives ratings and ratings generate profits. Unless the TV producer happens to be William Shakespeare, an argument is more interesting than a soliloquy - and there will never be a shortage of people willing to argue on TV.

John Sununu

Your agent or manager tells you. They go, "You're out. They're gonna get a new guy." But then I didn't feel bad. I didn't take it personally. Not that I'm competitive at all. But you have pride in that, you know? You want your ratings to be good. But now that I'm 62, I don't really care about the ratings. I don't care about the reviews. I care about the work, and I care about the people that I'm working with, and I try to make the experience for them and myself as good as it can be.

Louie Anderson

I don't aspire to have high approval ratings. I aspire, in light of my two predecessors, to be the most honest governor I can be. I'd rather focus on honesty than popularity.

Pat Quinn

We give the podium to a lot of people who shouldn't have the podium. The message that's delivered the loudest and in the most entertaining way is the one that we're going to put on because that's what we want. We want ratings more than we want to deliver information. That's just where the culture's gotten.