A Quote by Walter Kiechel
People say that ideas aren't important in business. Okay, people say, maybe an idea for a new product, but the rest is all execution, making it happen. Not so. As the strategy revolution demonstrated, ideas can be the key tools for making your business competitive.
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If you hear a good idea, capture it; write it down. Don't trust your memory. Then on a cold wintry evening, go back through your journal, the ideas that changed your life, the ideas that saved your marriage, the ideas that bailed you out of bankruptcy, the ideas that helped you become successful, the ideas that made you millions. What a good review-going back over the collection of ideas that you gathered over the years. So be a collector of good ideas for your business, for your relationships, for your future.
Every successful high street needs a catalyst that starts making people want to come there, and independent shops can be that catalyst. If you want a new idea on the high street, you'll probably find it in an independent. I know I shouldn't say this, but new ideas rarely happen in chains. What we do is adopt it once we spot it in an independent.
Don't solicit feedback on your product, idea or your business just for validation purposes. You want to tell the people who can help move your idea forward, but if you're just looking to your friend, co-worker, husband or wife for validation, be careful. It can stop a lot of multimillion-dollar ideas in their tracks in the beginning.
These are ideas. I could say that they just came to me, but it would be more accurate to say that I went to them. Ideas - and new connections between ideas - lead you away from commonly held perceptions of reality. Ideas lead you out here. Ideas lead you into the darkness.
Making money isn't the main point of business. Money is a by-product.... A new product has been found, something of use to the world. A new industry moves into an undeveloped area. Factories go up, machines go in and you're in business. It's coincidental that people who've never seen a dime now have a dollar and barefooted kids wear shoes and have their faces washed. What's wrong with an urge that gives people libraries, hospitals, baseball diamonds and movies on a Saturday night?
Ideas are easy. I've never met a single person who didn't think they had a world class idea. The hard part is making it a business.
I think that to be a good artist, you have to have ideas as well as manual skills. It's a blend of the two, hopefully, and there are a lot of people there that can do things well, but they might not be devoid of good ideas or maybe they're not especially interesting ideas, or maybe there's a good idea that a person is unable to execute in the manner that does justice to the idea.
A strategy is something like, an innovative new product; globalization, taking your products around the world; be the low-cost producer. A strategy is something you can touch; you can motivate people with; be number one and number two in every business. You can energize people around the message.
Hospitality is the key to new ideas, new friends, new possibilities. What we take into our lives changes us. Without new people and new ideas, we are imprisoned inside ourselves.
How many times have you been out for a beer or dinner and people are coming up with business ideas? Everybody wants to think they've got that great business idea.
It's important not to overstate the benefits of ideas. Quite frankly, I know it's kind of a romantic notion that you're just going to have this one brilliant idea and then everything is going to be great. But the fact is that coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what's key.
The key, I think, from a business point of view, is to learn how to be efficient in making a record that's not too expensive, so that you're not going crazy spending tons of money making a product that might not ever return that money.
Only business can build a low-carbon economy. Business is all about seeing ideas and growing them. Businesses have the resources, the people, the technical skills to make things happen - and they have the channels to market
Focus on a few key objectives ... I only have three things to do. I have to choose the right people, allocate the right number of dollars, and transmit ideas from one division to another with the speed of light. So I'm really in the business of being the gatekeeper and the transmitter of ideas.
At school, new ideas are thrust at you every day. Out in the world, you’ll have to find the inner motivation to search for new ideas on your own. With any luck at all, you’ll never need to take an idea and squeeze a punchline out of it, but as bright, creative people, you’ll be called upon to generate ideas and solutions all your lives. Letting your mind play is the best way to solve problems.
That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in business. Insight is much rarer -- and therefore more precious. In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials.
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