A Quote by Walter Lippmann
In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
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The educated man pictures a horde of submen, wanting only a day's liberty to loot his house, burn his books, and set him to work minding a machine or sweeping out a lavatory. 'Anything,' he thinks, 'any injustice, sooner than let that mob loose.' He does not see that since there is no difference between the mass of rich and poor, there is no question of setting the mob loose. The mob is in fact loose now, and--in the shape of rich men--is using its power to set up enormous treadmills of boredom, such as 'smart' hotels.
The fact is that censorship always defeats its own purpose, for it creates, in the end, the kind of society that is incapable of exercising real discretion.
What you see online isn't real. How many likes you get on Instagram doesn't have any bearing on how good of a person you are, how good your heart is. It's all for fun; it shouldn't affect you so deeply.
Advertising agencies don't care about a better world in the end. They are servants of their client: what the client wants is what they get. Their only problem is to not lose the budget. I think its a shame because advertising is so boring and it can be so interesting. They should ask more artists to make interesting campaigns.
Loners live among the mob, so the mob mistakes us for its own, presuming and assuming. When the mob gets too close, the truth is revealed. Running or walking away, chased or free, any which way, we tell the mob in effect I don't need you.
Here's a message to all the employers out there reading this: if a comedian comes to you having given up comedy and wants a job; don't employ them. They're utterly feckless and incapable of handling any kind of responsibility. Fact.
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
I court not the votes of the fickle mob.
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
When I'm working in the real world with real women and we're shopping, we find that fashion seems to end when you get any larger than a size 12. How ridiculous is that?
I think there needs to be a general consciousness raising among consumers. So many consumers aren't aware of the backstory. They see the end product in the supermarket but don't know all the steps that it took to get it there, who helped to get the food there.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Man (in good earnest) is a marvellous vain, fickle, and unstable subject, and on whom it is very hard to form any certain and uniform judgment.
Of course no player wants to end their career with regrets. I don't think any human being likes having regrets either.
The pitifulest thing out is a mob; that's what an army is--a mob; they don't fight with courage that's born in them, but with courage that's borrowed from their mass, and from their officers. But a mob without any MAN at the head of it is BENEATH pitifulness.
Hollywood is fickle; your career can end pretty fast. If the acting jobs dry up, you have to have something to fall back on. In fact, that would be my advice to kids interested in acting - make sure you get an education too.
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