A Quote by Warren Bennis
The original and brilliant idea of an MBA was the opportunity for students to study the theory and application of business and management principles.
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I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
I've decided to study the MBA, as it's crucial to have comprehensive knowledge of business administration and management in running science technology institutes as well as making science-related policies.
Filmmaking in general is my second career. I thought that writing wasn't practical, so I went to business school and got an MBA, and I worked three years in grant management.
In these researches I followed the principles of the experimental method that we have established, i.e., that, in presence of a well-noted, new fact which contradicts a theory, instead of keeping the theory and abandoning the fact, I should keep and study the fact, and I hastened to give up the theory.
It is time to recognize conventional MBA programs for what they are - or else to close them down. They are specialized training in the functions of business, not general educating in the practice of management.
The original idea before Mint was a life and goal planning system I called Carpe Viva. The idea was that all of life's goals, from buying a house, getting an MBA, or learning Spanish could be quantified in both time and money.
I did an MBA because when I left Skype, I didn't have a clear idea of whether I wanted to create or join a company. But you don't need an MBA to become an entrepreneur.
It is worthwhile to engage in something that is close to one's heart. I had a scholarship. So if I donate money to give brilliant Chinese students an opportunity to study abroad, then this embodies everything I believe in: education, globalization, social mobility. I am an example of social mobility.
But principles defended at the expense of pragmatic application is the business of priests.
There is no idea so bad that it cannot be made to look brilliant with the proper application of fonts and color.
I would describe myself as a writer and a student of media. If there's a central idea in media theory, it's to take media as form. It might grow out of philosophical aesthetics or the study of literature and visual art, but the various strands of media theory converge in treating all of those as subsets of the study of media as form.
I see top business schools working to bridge this gap [between academic research and business application] by respecting executive education, by having more mature students who proactively draw from faculty what they know they need, and by having faculty who are willing to leave their ivory towers for the murky world of business reality. Unfortunately, at other times, business professors have little or not interest or savvy about business issues.
Too often, business schools teach academic crisis management theory, if that, but given the diverse and unique nature of crises, all the theory in the world will not help you manage an actual crisis unless you know the basic mechanics.
This idea of anticipation is key to investing and to business generally. You can't wait for an opportunity to become obvious. You have to think, "Here's what other people and companies have done under certain circumstances. Now, under these new circumstances, how is this management likely to behave?"
If the question is, how do we best produce business people who can succeed in the post-Great Recession era, then I think the MBA programs and their connection to large companies remains intact but it's not the path to a "Business Brilliant" life. It's a path to a middle-class existence marked by large stretches of security and comfort with occasional eruptions that you're probably ill-prepared to handle. Do I sound too cynical?
An MBA is a great degree for career paths like investment banking, finance, consulting, and large companies. An MBA is not necessarily the right path for starting a tech company. You should be building a prototype, not getting an MBA in that case.
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