A Quote by Warren Ellis

Here's the thing about Apple technology: once you own a piece, you want to use it. — © Warren Ellis
Here's the thing about Apple technology: once you own a piece, you want to use it.
I want my music to be something that people use in order to access parts of themselves. So in that sense, every piece I write is about all emotions at once, about the lines in between. It's never only about one thing or another. It's emotionally getting at those things that we can't really describe - things for which we don't have labels. So yes, it's about something, and it has a use. It's neither about nothing nor about something concrete - it's about what you bring to it as a listener.
The wonderful thing about Apple technology is just how intuitive it is.
We have so much Apple influence in what we do, because we love Apple. We don't want to use their products necessarily, but we want to think in design terms the way they do.
I think at the end of the day with any technology, whether you're talking about facial recognition technology or anything else, the people that use the technology have to be responsible for it, and if they use it irresponsibly, they have to be held accountable.
All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.
Trying to get a read on Apple Computer is a lot like learning about quantum physics; you can never know Apple's position on a technology, and its direction, simultaneously.
What I want to do is to create a conversation piece and something people remember. I want to make it repetitive enough but not use what I call 'thin thinking' - the kind of thing anyone can do. A hook tells me what you are talking about and it doesn't have to be a lot of words.
Storytelling is storytelling. You still play by the same narrative rules. The technology is completely different. I don't use one piece of technology that I used when I started directing.
John Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use.
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.
A good piece of technology dreams of the day when it will be replaced by a newer piece of technology. This is one definition of progress.
People always think of technology as something having silicon in it. But a pencil is technology. Any language is technology. Technology is a tool we use to accomplish a particular task and when one talks about appropriate technology in developing countries, appropriate may mean anything from fire to solar electricity.
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
Steve Jobs made the case to Xerox PARC execs directly that they had great technology but that Apple knew how to make it affordable enough to change the world. This was very open. In the end, Xerox got a large block of Apple stock for sharing the technology. That's not stealing outright.
I believe 3D is inevitable because it's about aligning our entertainment systems to our sensory system. We all have two eyes; we all see the world in 3D. And it's natural for us to want our entertainment in 3D as well. It's just getting the technology - it's really more the business model than the technology piece. We've solved the technology.
Of course, technology is very important now. It's there, its available. It's there to be use however you see fit. You can use it and the jihadist can use it. In their case they have been very effective at making use of technology, particularly with websites. It's primarily through these websites that they do their recruiting. But it's not technology that makes them that way.
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