A Quote by Warryn Campbell
I think we have to change our thinking and the music industry has to shift and look at how people are acquiring their music now. They want it differently. They're getting it in a different way and you just have to adjust.
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Indie music is 'it' now. It's kind of a revolution to the music: 1980s, 1990s music was getting very sanitized; they were complying with the music industry. Music was getting more and more dead in a way. Now, because of the social climate that's very severe, the artists are compelled to start being real. It's really great that indie music is now.
I know that my music is heard a lot in commercial circles. In academia, I think my music is taken in differently but I'm not sure why that is. Some kind of sixth sense tells me that people in that world are thinking differently about it. I don't know if it has to do with the structure of my music, which is probably more apparent to those in the academic world than it is in the commercial world, where people tend not to think of that aspect of music so much. They just listen for pure enjoyment.
You change the beat up, you might change the way people dance to the music. If you change the way they move, maybe they'll think about it differently.
Obviously I want my music on the radio and I want my record to do well, but I also have a totally different career, so a lot of people who are in music are just in music and can dedicate all their time to that and I can't do that, so I really want to have both things and I'm just trying to figure out how.
My music is music that Christians and Catholics can listen to. Muslims. Buddhists. And non-religious people as well. It's just music. You can look at the music in several different ways. It's music for everybody.
I definitely don't have a music industry goal because I've done that and completed that work. My quest is to find new platforms for music to live. Once we do that and find different ways of getting music to people, whether that's 5000 or 1 million people, I'll feel successful. I want to make sure I'm adding something to the marketplace, so that's my goal.
I just look at capitalizing on everything that I feel like G.O.O.D. Music brings to the music industry, our following, and the culture. First of all, we have incredible artists. It's definitely about getting those albums out in a very manicured fashion.
Now bands have to sing live, now people watch who sings on the record, now people want to hear the real music and not just plastic bands anymore. So I think we changed the music business to a better, more honest way.
There are so many people in this world that have the look and have talent, and yet they keep putting out this teenybopper singers that have no vocal capability at all. Sometimes I think there's no real music anymore. We don't have singers like we did back in the day. Music is supposed to convey a message. Music is supposed to make you feel a certain way. Now, I don't want to hear about big bootie shaking on the floor. Music just isn't what it used to be. I think that with the times changing, labels do actually need to get that and stop signing all these crap artists.
I just want my music to measure up to. Part of it's just thinking about my place in history and how this music is going to be perceived, if it's listened to 30, 40 years from now.
It was the case in the 70s and 80s that people believed music could change the world. But now people aren't making music because they want to change the world; they're making music because they want to just make a ton of money.
The way I look at music, what I'm interested in is not necessarily creativity - in many ways I think creativity is overrated, actually. What I think is important is authenticity. I want to hear music that has the resonance of the people. I want to hear music that is an amplification of them. Because then, I can experience the people. But because the music has become so institutionalized, everyone is learning and regurgitating the same material in the same way.
I want to just change how people look at music and artists.
If I was a young director starting off, there's so many tools at your disposal now to do things relatively inexpensively that it's a great time to learn your chops and do some cool music videos. If I started all over again, I'd still be doing music videos, I'd just be doing them very differently. It's very difficult for me to do them now, but for young kids out there that love music and want to tackle a different art form - and I do think music video is an art form - that's a very cool thing to do.
There are millions of people who consume music illegally every month. Just getting them into a legal service will make the music industry way bigger than it's ever been before.
Every generation has a changing of the guard in media. We do the same stuff that everybody else does, but we just do it differently. We do our content online differently. We do our magazines differently. We do our TV differently. We never had anyone tell us how to do magazines, so we just developed it in a different way.
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