A Quote by Wendell Berry
The people who benefit from this state of affairs have been at pains to convince us that the agricultural practices and policies that have almost annihilated the farming population have greatly benefited the population of food consumers. But more and more consumers are now becoming aware that our supposed abundance of cheap and healthful food is to a considerable extent illusory.
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Many agricultural counties are far more important in the life of the State than their population bears to the entire population of the State. It is for this reason that I have never been in favor of restricting their representation in our State Senate to a strictly population basis. It is the same reason that the founding fathers of our country gave balanced representation to the States of the Union, equal representation in one House and proportionate representation based upon population in the other.
We need to realize that these industrial methods of farming have gotten us used to cheap food. The corollary of cheap food is low wages. What we need to do in an era when the price of food is going up is pay better wages. A living wage is an absolutely integral part of a modern food system, because you can't expect people to eat properly and eat in a sustainable way if you pay them nothing. In fact, it's cheap food that subsidized the exploitation of American workers for a very long time, and that's always been an aim of cheap food.
Eating is an agricultural act. Eating ends the annual drama of the food economy that begins with planting and birth. Most eaters, however, are no longer aware that this is true. They think of food as an agricultural product, perhaps, but they do not think of themselves as participants in agriculture. They think of themselves as 'consumers.'
At Campbell's, we're listening to consumers. We recognize that real and healthier food is better for our consumers and our business. Our goal is to be the leading health and well-being food company.
As more consumers demand less sugar, the food and beverage manufacturers will eventually come into line with what the consumers want.
One of the trends we're seeing in food and agriculture is more and more consumers wanting to know things about their food and where and how it's grown and what's in it.
?Using his burgeoning intelligence, this most successful of all mammals has exploited the environment to produce food for an ever increasing population. Instead of controlling the environment for the benefit of the population, perhaps it's time we controlled the population to allow the survival of the environment.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
I think there needs to be a general consciousness raising among consumers. So many consumers aren't aware of the backstory. They see the end product in the supermarket but don't know all the steps that it took to get it there, who helped to get the food there.
The whole action of the laws tended to increase the number of consumers of food and to diminish the number of producers, was due the invention of the Malthusian theory of population.
We need to see many more people starting businesses and becoming their own boss, but the squeezed middle exists as much within this group as in the population at large as rising costs are hitting small businesses - who after all are consumers too.
More and more surveys in the US are indicating a change in values taking place among consumers, who become more concerned about quality of life, food, health and the environment.
City farming is not only possible, it is the very definition of the kind of meaningful, sustainable innovation we will need to meet the grand challenges of the 21st century: climate change; population growth; ageing population; urbanization; rising demand for energy, food and water; poverty; and access to healthcare.
During the past two centuries, innovation has more than doubled our life span and given us cheap energy and more food. If we project what the world will be like 10 years from now without continuing innovation in health, energy or food, the picture is dark.
We take it for granted that because our shelves and supermarkets are heaving with food that there are no problems with food security. But we have limited land in the U.K., and climate disruption and population growth are putting pressure on food supply.
We have to grow our food differently because industrial farming will soon end. That means growing more food locally on smaller farms with more human attention.
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