I was always kind of against streaming, but I've been traveling so much, and I usually carry a huge hard drive of digital music with me, but I haven't had time to deal with it, so I've been doing streaming. And I had this incredible breakthrough of weightlessness where I've really been loving streaming music.
The diversity of content is now offered from streaming and downloading, so young people are really not going to theaters because they don't see any particular benefit.
It's weird because movie-making, and especially movie theaters, have always been so old-school, and it wasn't until 3-D that a lot of them were forced to have digital projectors and even digital distribution.
Streaming is a really big market for me. We've been doing great in the streaming market, so it's not something I want to alienate at all. Streaming counts now. They're treating artists the way we deserve to be treated.
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The royalties from downloading are bad enough but the royalties from streaming are non-existent.
Digital downloading of music has affected us all in adverse ways.
'The One I Love' came out in theaters for the enthusiasts and did a chunk of business on VOD. But when it started streaming on Netflix, it exploded. Same thing with 'Safety Not Guaranteed.'
Illegal downloading, digital cheating, and cutting and pasting other people's stuff may be easy, but that doesn't make those activities right.
Movie theaters still exist in spite of all of the alternatives that are available, video and video-on-demand and DVD and streaming video and all of these things.
Digital is clearly the way forward as can be seen from the numerous marketing efforts undertaken to promote a film today. Besides, we at T-Series are firm believers and followers of the digital age. It was only befitting that I join the social media universe and engage with the audience on a real time basis.
Restoration is to some extent part of the digital age. These days, if you re-issue a movie in theaters or on Blu-ray, it has to be in high-quality condition: You have to restore. We plan a Paris cinema theater dedicated totally to classics. If we think there's an audience, we will release classics in theaters. People will discover that it's worth going to the cinema to see great movies of the past in perfect condition. I believe a lot in that.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
My uncle Les Dolliver was a partner with the Nasser brothers, who owned a string of theaters in San Francisco, and also supplied motion picture projectors and seats for theaters. So I was always around theater people.
Russian young people spend countless hours online downloading videos and having a very nice digital entertainment lifestyle, which does not necessarily turn them into the next Che Guevara.
I really got deep into downloading music when I moved to the South and got a computer. So I was downloading the The Diplomats, AZ, Half-A-Mil, 40 Cal.