Our goal isn't to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it's the truth. Our goal, and what gets us excited, is to try to make great products.
We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.
Everybody wants to have a goal - I gotta get to that goal, I gotta get to that goal, I gotta get to that goal. I can finally get to that goal. Then you get to that goal, and then you gotta get to another goal. But in between goals is a thing called life, that has to be lived and enjoyed - and if you don't, you're a fool.
The goal wasn't to be a millionaire or to be a Hollywood star. That was not the goal. The goal was something about - the goal was to find the goal, but I knew where it was.
I think everybody's goal was to make something that was really broad for a big audience, which was my goal too. But my main goal was that I wanted my audience to love it, because they're the ones who are going to buy it, and they're the ones who are going to tell their friends. And I wanted to make sure that core audience was really happy, because if they all buy it we have a successful movie.
The thing is, if you make best-sellerdom your goal, you're going to be in trouble. It's a very nice thing to have happen, but if one makes that a goal like, say, a literary writer has the goal of getting the Pulitzer Prize, that's so unpredictable.
Your goal should be something that feels really right, not forced. Make sure your goal resonates with what’s true for you.
I am excited about this. We've got half of our goal. I'd love to see us get a little bit more than half our goal and not be so deeply into this thing going into Sunday, but I feel good about everything.
For all its peculiarities and unevenness, the Bible has a simple story. God made man. Man rejected God. God won't give up until he wins him back. God will whisper. He will shout. He will touch and tug. He will take away our burdens; he'll even take away our blessings. If there are a thousand steps between us and him, he will take all but one. But he will leave the final one for us. The choice is ours. Please understand. His goal is not to make you happy. His goal is to make you His. His goal is not to get you what you want; it is to get you what you need.
There's always a chance, a goal to make something different and get it right, finally.
I think going public should not be a goal and the more that we make it a goal, the less it will be a goal. It's kind of like, I have three young children and when I tell them to eat vegetables, the last thing they will ever do is eat vegetables. I think it's just this weird thing where entrepreneurs have a reflexive negative reaction when people are pushing for it. I think you have to view going public for what it is, which is a transitional moment where you can consolidate mindshare and win at an even larger scale.
I would define success as setting a goal for yourself and then accomplishing it. I think successful people set out to do something and then just do it. They know before they accomplish their goal that they will, in fact, accomplish it.
We all die. The goal isn't to live forever, the goal is to create something that will.
I have always said that a striker scores a goal but not every goal is scored by a striker. A goalkeeper can make a mistake which is a goal, but every goal still goes past him and you have to accept that.
When you're young, the goal is to have a hit. You get a little older and the goal becomes to get to make another record.
When you’re young, the goal is to have a hit. You get a little older and the goal becomes to get to make another record.