A Quote by Will Burtin
The essential function of the (design) profession in our society is to enhance and cultivate communications toward: Easier understanding of ideas and complex problems, in the shortest possible time and higher visual and auditory retention of data.
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The health of a nation, a society, can be determined by the art it demands. We have insisted of television and our movies that they not have anything to do with anything, that they be our never-never land; and if we demand this same function of our live theatre, what will be left of the visual-auditory arts - save the dance (in which nobody talks) and music (to which nobody listens)?
I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the German term, Gestalt-Ingenieur. Apple and Vitsoe are relatively lone voices treating the discipline of design seriously in all corners of their businesses. They understand that design is not simply an adjective to place in front of a product’s name to somehow artificially enhance its value. Ever fewer people appear to understand that design is a serious profession; and for our future welfare we need more companies to take that profession seriously.
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
As our society tips toward one based on data, our collective decisions around how that data can be used will determine what kind of a culture we live in.
Many problems that confront us today are created by man, whether they are violent conflicts, destruction of the environment, poverty or hunger. These problems can be resolved thanks to human efforts by understanding that we are brother and sister and by developing this sense of closeness. We must cultivate a universal responsibility toward each other and extend it to the planet that we have to share.
Scientific knowledge is, by its nature, provisional. This is due to the fact that as time goes on, with the invention of better instruments, more data and better data hone our understanding further. Social, cultural, economic, and political context are relevant to our understanding of how science works.
What is the real function, the essential function, the supreme function, of language? Isn't it merely to convey ideas and emotions? Certainly. Then if we can do it with words of fonetic brevity and compactness, why keep the present cumbersome forms?
Images are not only visual. They're also auditory, they involve sensuous impressions, bundles of information that come to us through our senses, and mainly through seeing and hearing: the audio-visual field.
You can't function in society if you don't involve yourself in the fictions society accepts about time. But you do so with the understanding that you're playing a game.
It is much easier to make intellectual messes than it is to clarify complicated issues, especially when real solutions would challenge the status quo and require much careful thought across many fields of knowledge. Problems of climatic change, biotic impoverishment, population growth, and the choices to be made by various technologies and the transition to a sustainable and decent society with an economy that works over the long-term are difficult, complex, and intertwined problems with many possible answers.
If I really believe that visual representation and narrative are ways to convey important, complex ideas, and if the world is gravitating toward this form, then geez, I better do it myself. I want to do it myself.
We've been surrounded by images of space our whole lives, from the speculative images of science fiction to the inspirational visions of artists to the increasingly beautiful pictures made possible by complex technologies. But whilst we have an overwhelmingly vivid visual understanding of space, we have no sense of what space sounds like.
I'm a perfectionist. And that's served me very well in my career. It allows me to handle these large, complex problems without letting things fall through the cracks... That is the mentality you have to have to attack these complex problems of chip design, for example, when you're overwhelmed with complexity.
Design has a powerful impact on the viewer. It has authority, and data also has the same air of authenticity and detail. It can be hard to argue with a graph, and it's hard to argue with data. So to combine data with a strong visual impact creates a powerful message.
Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.
As humans, no matter our level of understanding, we are very complex beings with very complex thoughts. There are ideas that each of us have within our heads that are so different from each other it is mind boggling.
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